424: Engineering Sustainable Empires, Lessons From Timeless Toys and The Power of Reinvention with Brad Pedersen

Brad Pedersen is an angel investor, accomplished entrepreneur, and business coach. In 2008, he founded Tech 4 Kids, which later became the maker of some of the world’s most iconic toys. He later co-founded Pela, an innovative start-up specializing in sustainable phone cases which he grew to over $100 million.

In 2021, Brad and his Pela team launched Lomi, a successful crowd-funding campaign that raised $9.8 million for the world’s first smart kitchen waste composter which is an incredible device if you haven’t heard about it. 

In our conversation, Brad gives us a glimpse of his wild journey filled with epic highs and gut-wrenching lows, including surviving bankruptcy multiple times and how that prepared him to take on the world’s greatest challenges through his later ventures. 

You’ll get to hear his tactics on hiring a dream team in your business, and why he’s not a fan of the “24/7” hustle mentality. He also shares a personal revelation inspired by his kids and why he’s now laser-focused on making every moment count with his loved ones.

A Wide-Ranging Conversation Through…

• Fail fast and learn from your flops
• Creating a “don’t do” list
• Just keep moving
• If there’s no health, there’s no wealth!
• You’ll never wish you had more meetings 
• Hard work alone doesn’t cut it
• The “School of Hard Knocks” recruitment process 
• Aim for leadership that’s firm, fair, but fun
• Choosing discipline over regret
• How small a impact ripples and makes waves
• Brad’s advice on fatherhood, marriage, health, and business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/424

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