Funnel Reboot

Thinking up a new product and commercializing it is not easy. All products face Financial, Technological and of course Competitive market barriers. But doing this in the field of Healthcare is not like any other industry.  In healthcare, there exist extra regulatory hurdles that make product innovation even more difficult. 

The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century of the current era. I'm talking about Greece and Rome, whose influence on contemporary language, thought, and culture is so deeply woven into the modern world that we navigate it every day without notici...

We often hear marketers talk about how vital their work is to sales. What we don't hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team.
If marketing creates the content, sales provides the context. And that context is what makes campaigns relevant, credible, and grounded in the real world. Sales teams feed marketing the on-the-ground truth—what prospects are actually saying, how they rea...

Is your Brand truly memorable? Would a person who bought from you a year ago be able to recall your name or say what they found compelling about you? The reality is that a lot of brands are instantly forgettable. 

You don't have to wallow in a world of Meh - you can turn your brand into something memorable - we're going to hear a process that's been codified in a book that came out in 2025 called BrandJits...

Here's a question a lot of us are asking ourselves today. How do marketers build genuine, durable trust when the cost of generating massive volumes of AI content is basically zero? How can you argue for making humanly-crafted content in small quantities  When it's so easy to have AI pump it out in big quantities?

The hard truth is that humans are wired to notice what other humans do. Meaningful communicati...

Up to the 18th century, making and trading things was harder than it needed to be. You had to deal with a bewildering patchwork of local constants and norms. It was actually the French Revolution & administrators who came out of it that started to codify how we measure things. The standards they adopted were ultimately formalized in 1875 at a Convention  whose name you may recognize, the Metre - or should I say Meter -...

For any professional, life often presents unexpected challenges that test our resilience and strength. The Ottawa-based marketer we'll hear from today, has had an extraordinary journey, 

For those born with congenital heart defects like Danny Covey's, surgery isn't an if, it's not even a when, it a HOW MANY. Without undergoing them, they have no hope of living to adulthood, Danny has had eight of these lif...

One of the best known events in the modern Olympics is the High jump. Since its dawn in 1896 all jumpers used the same technique. They would run towards the bar, then begin their vault by putting one leg over, or trying to go head-first over the bar. But someone came to the 1968 Mexico City games, who couldn't win on physicality, but who did have a hack no one had thought of. 

That person was 21 year old...

Artificial General Intelligence is a term that most of us have heard, a good number of us know how its defined, and some claim to know what it will mean for the average marketer. Here's what OpenAI's Sam Altman said "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI."

What nobody...

Hey, Glenn here. It's the middle of summer when I'm recording this; a time we don a pair of shades, a beach towel and a good book. Funnel Reboot usually shares talks with marketing book authors, but for this show I'm going to share some reads that go a little farther afield. 

Come along with me through six books that are all amazing. The subjects range between business, humanities, technology and science fiction. 

Sometimes, to reach a solution, we must take unfamiliar paths. 

In the early 1940s, a brilliant mathematician named Abraham Wald left his homeland in Hungary fleeing the spectre of war. He moved to the United States, and became part of a team at Columbia University tasked in 1942 with an aspect of the war where the Allies were losing badly to the Nazis. It involved the many Allied planes that would leave f...