Funnel Reboot podcast

Funnel Reboot podcast

This podcast aims to solve common problems that digital marketers have with the strategy and tactics used to generate leads.

Episodes

April 16, 2021 52 min

In this episode I talk with Amanda Relyea-Voss (who also likes to be called Mandi), owner of a 5 person social media marketing agency, Like a Voss, that serves B2C and B2B companies. Listen for the ways Mandi has used social media to interact with prospects and how this has propelled them to buy from her customers.

Last time Amanda was on the podcast, we covered LinkedIn, Twitter, Facebook, Instagram. Since then, there have been...

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A lot of changes have happened with Data Privacy lately, as people have grown more aware of information that companies have on them. Cookies were introduced to allow sites to improve the visitor experience. But their usage has mushroomed so much, we now need pop-ups on sites just to say how many cookies are being used.

With privacy regulations passed and more looming, big tech players like Apple and Google are pre-emptively chan...

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Until recently, contacting prospects and customers was difficult and came with enterprise-sized price tags. Only 25 years ago, the CRM landscape was dominated by PeopleSoft, Oracle and Siebel. To send out mass emails, products like Yesmail, UnityMail, ExactTarget and FloNetwork used to be the only games in town. But around the year 2000 the cloud-based CRM Salesforce entered as well as entry-level email tools like MailChimp. Then ...

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In fall 2020, Google released version 4 of their Google Analytics tool (here is the official announcement of GA4). Despite its description as a new version, this is actually a brand new product. In fact, it’s part of Google’s switch to a whole new technology stack, and the ripples of their move extend to the remotest corners of a marketer’s world.

What do you need to know about GA4? For one, it has a different interface from th...

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You're looking at a screen that's empty, aside from a little box that you type or talk onto. A zillionth of a second later, you see all that the internet has, relating to what you entered. 

We're talking about search engine results pages and though they may seem to simply fetch information, there's a whole lot that we marketers need to know in order to appear there. 

I want you to listen as he explains Snippets...

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We’re going to talk about mistakes today. I mean, today we’re going to talk about mistakes. They’re so ingrained in our present-day world, we even expect them in depictions set in the future. If you watch Star Trek you’ll know that anytime they beam down on an away mission, something’s going to go wrong and usually someone wearing a red shirt won’t last until the end of the episode. 

Beyond hearing Star Trek references in this s...

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A simple marketing model goes something like this: We have a product that solves a problem; a buyer who has that problem finds us, decides it’s a fit and a sale happens. Right? Sounds great! But it puts some big expectations on a buyer:

  • that they can feel their unmet need, their problem 
  • That there’s a well-known product category for out there and that they can find the vendors 
  • That they can predict the success they’d get from bu...
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    A lot of attention is given to the largest ad platforms (Google/YouTube and Facebook proper, along with Instagram & WhatsApp) - eMarketer says this duopoly accounts for two-thirds of all digital advertising.

    If you include Amazon, whose market share is somewhere in the teens and should be in the 20s soon, over 80% of all the money paid to reach buyers is spent on three platforms. Does it make sense to take our advertising be...

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    Are colleges and universities keeping up with the changes in marketing? To answer this question, Prof Scott Cowley of Western Michigan University surveyed 529 US University marketing programs. Here are the results: out of all higher education institutions that teach marketing, 27% do not offer a single digital marketing course. Of those that do have digital in their curriculum, half of them offer only one digital marketing course....

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    This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes as well as in a webinar hosted by the agency behind this podcast, ...

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    This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes as well as in a webinar hosted by the agency behind this podcast, ...

    Share
    Mark as Played

    This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes as well as in a webinar hosted by the agency behind this podcast, ...

    Share
    Mark as Played

    This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes as well as in a webinar hosted by the agency behind this podcast, ...

    Share
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    We’ve all been pitched by MLMs in consumer categories like weight-loss and cosmetics. You should know there are similar operators in the corporate marketing world, scamming even experienced business leaders. 

    Someone who’s seen this up close is agency owner Mike Pacitto. He’s angered by not only the real monetary damage scams cause; these bad actors also sour companies trusting the work of legitimate marketing agencies like his and...

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    Every part of marketing today runs thanks to technology, but few of us understand what actually goes on under the hood. This episode’s guest talks to us about what we really need to understand about our technology stack, and how we can use more automation in our marketing.

    Our guest is Steve Foster, the founder of 628 Media, which helps businesses clarify their message and implement the tools and strategies they need to drive reven...

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    This talk with Anastasia Valentine is about scale, something that’s clearly baked into everything she does.  Anastasia heads up Marketing at Rhonda.ai which is owned by IMI, but she has also been a CMO at startups and mid-sized companies, a seasoned speaker, and a strong proponent of developing future leaders. For complete Show Notes, go to: http://leadgeneering.com/episode-29-whats-needed-to-scale-up-marketing-with-anastasia-valen...

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    This episode I talk with Darryl Praill who has used LinkedIn as a platform for promoting branded content. In his three years with VanillaSoft, maker of SaaS-based sales software, he has brought them visibility in the form of a podcast, virtual events, and conference keynotes. This exposure and the resulting growth in pipeline revenue has resulted in Darryl being promoted to Chief Revenue Officer for the company. For complete Show N...

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    This is part of a pair of episodes about a social network devoted to business professionals, LinkedIn. To hear how to use thought-leading content on it, go to this show with Darryl Praill.
     
    In this episode, you'll hear AJ Wilcox, founder of a LinkedIn-only advertising agency, explain why you should advertise on LinkedIn. AJ was an early adopter of LinkedIn (you’ll see what I mean by looking at his LinkedIn profile) and he goe...

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    My guest is Michel Fortin of Shelly Solutions, whose strategies get to the heart this. He is a 30 year marketing veteran, who has done copywriting and marketing as a coach, under his own consultancy, and within an agency. He’s active in industry associations spoken on stage at conferences, holds industry  certifications and has written hundreds of published articles.

     

    As you hear our conversation, you’ll hear him refer to many sou...

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    I’m speaking Andres Tovar, with a Southern-Ontario based marketer who has built chat-based campaigns for many organizations. Andres will talk about the two types of chat tools: ones that use someone’s social log-in and ones that are native to a website. He takes us through selecting the steps in the customer journey when chat interactions make sense. Tips are given on how to brand a chatbot and how to script a bot’s reactions so th...

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