In this episode of the Future of Film podcast, host Alex Stolz speaks with Sarudzayi Marufu, founder of Uras Films, about the challenges and opportunities facing filmmakers today, particularly in the African market. They discuss the importance of understanding audience engagement, innovative approaches to crowdfunding, and the intersection of creativity and business. Sarudzayi emphasises the need for infrastructure and support for African filmmakers, highlighting the potential of the continent's creative resources. The conversation also touches on the importance of building a brand and cultivating a loyal audience. In this conversation, Sarudzayi shares insights on the filmmaking process, emphasizing the importance of leveraging personal privilege, understanding financial realities, and learning from experiences. She discusses the significance of marketing and distribution strategies, particularly in the context of independent films and African cinema - encouraging filmmakers to be audacious, share their ideas, and navigate the challenges of distribution while maintaining ownership and integrity. She highlights the need for an entrepreneurial mindset in filmmaking, advocating for a balance between creativity and business acumen.
About Sarudzayi Marufu
Sarudzayi Marufu is founder and executive producer of the production company Euras Films with a mission to tell bold, unafraid & innovative storytelling & authentic representation. She founded Euras with the mission of increasing representation for underprivileged communities and providing them with the resources to take bold creative risks. Since its inception in 2019, the studio has produced a range of short and feature-length films, the latest of which, All the Wives in Attics, has been selected for several awards at leading film festivals.
Prior to Euras Films, Sarue was executive producer at Beyond the Canon, an organisation that aims to diversify the curricula at globally leading drama schools and theaters. Beyond the Canon taps into forgotten masterpieces by culturally diverse playwrights and brings them to national audiences.
Previously, she founded Exodus Healthcare, a firm that supports patients living independently in their own homes. She applies her business expertise from scaling Exodus to her work in the film industry, helping underprivileged filmmakers navigate the business of producing films.