David Ledgerwood is Managing Partner of Add1Zero, who provide lead-to-close sales execution for B2B tech-enabled services companies ready to leap from 6 to 7 digits of revenue.
His career sales have topped US $40M, with an average deal size in excess of $150,000. David has sold software and services for more than a decade and helped several companies grow into the mid-7 figures.
David headed up Sales and Services for Gun.io for three years, during which time he booked staff, oversaw more than 100,000 hours of development, and helped 10x sales.
David's career began in professional services at PwC where he carved out a niche as a Bash developer. If you've received a package or deposited a check, there's a pretty decent chance some piece of code David wrote was somehow involved. It was pre-web, and they were saving the world from melting down in Y2K.
David then moved into private media for a major publishing company right about when Web 2.0 started to eat newspapers and periodicals for lunch, which gave him a front row seat to disruption and honed his taste for entrepreneurial pursuits.
In 2007, David moved from New Jersey to Nashville to start a company. They got to a $500K run rate before the Great Recession "chewed them up and spat them out." He never lost the startup bug. David moved into EdTech and built his business development chops. He moved into a COO role, consulted, mentored, and coached. In 2015, I joined Gun.io. David is back in the Founder game for his (lucky?) 13th startup.
Key Points of our Discussion
- The typical challenges for B2B services businesses trying to scale
- How David and his team at Add1Zero provide lead-to-close sales execution
- Effectively identifying your core business in a consultancy/agency setting
- Separating out software reselling and consulting services
Smart sales hiring to support a sustainable scaling process - Multi-channel outbound marketing and prospecting
- The importance of sales enablement materials and content
- Building systems to maximise call time, not proposal writing time
To learn more about David, visit his website add1zero.co, and you can find him here on LinkedIn
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.