On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.
Their discussion covers:
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JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role.
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How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization.
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The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike.
The impressive results of Crowdstrike leaning into generative AI to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.
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