Vertical Business Transformation and The Experience Economy.

The buzz: “Welcome to the experience economy, where a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event (Harvard Business Review quoted on forbes.com). The term experience economy was first used in 1998 by B. Joseph Pine II and James H. Gilmore, who argued that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the experience. Its arrival has wide-ranging implications for many industries and for how ecosystems need to come together to deliver better experiences to consumers. Bottom line: The same old products and services will no longer cut it. The experts speak. Marc Geall: “The only source of knowledge is experience” (Einstein). Peter Maier: “Experience is the teacher of all things” (Julius Caesar). Svend Wittern: “Change is the only constant in life” (Heraclitus). Join us for Business Transformation and The Experience Economy.