Achieving Nirvana: Consumer Experience Meets Consumer Intimacy.

The buzz: “…Customer-intimate companies are willing to spend now to build customer loyalty for the long term” (hbr.org/1993/01/). As retailers react to the market’s instant gratification expectations, the pressure to move closer to customers physically and digitally is straining their legacy supply chain processes that were built for mass efficiencies. How can retailers create a frictionless supply chain with outsourced providers and determine the right set of priorities amid evolving global economic, social, and consumer trends? The experts speak. Christian Callieri, Tory Burch: “Seeing things from a different point of view can help us understand why other people act the way they do” (Sean Covey). Ward Dingmann, Bob’s Discount Furniture: “Whether you think you can or think you can’t, you’re right” (Henry Ford). Praful Karanth, SAP: “All that we are is the result of what we have thought” (Buddha). Join us for Achieving Nirvana: Consumer Experience Meets Consumer Intimacy.