Encore: 1 Billion Reasons: Fashion Industry Needs to Adapt

The buzz: “Researchers have recently coined the term 'enclothed cognition' to describe the impact that clothes have on mood and health” (Emily Matchar). No one in a retail store bats an eye if you ask where the Petit or Plus sizes are. But can they direct you to the adaptive clothing racks? Maybe not…yet. Niche and major fashion houses are starting to pay attention to 1B consumers with disabilities who are eager to invest in wardrobes that help them feel included and stylish. The experts speak. Mindy Scheier, Runway of Dreams: “Sometimes I sing and dance around the house in my underwear. Doesn't make me Madonna. Never will!” (Working Girl). Molly Kettle, Zappos Adaptive: “Working hard for something we don’t care about is called stress; working hard for something we love is called passion. (Simon Sinek) .Matt Laukaitis, SAP: “Everyone needs to look around themselves and ask, ‘How can I help? What can I do?” (His Mother). Join us for 1 Billion Reasons: Fashion Industry Needs to Adapt.