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October 31, 2018 55 mins
The buzz: “The customer’s perception is your reality” (Kate Zabriskie). In five years, the traditional vs. digitally-enabled retail gap has narrowed to be more customer-aligned. Retailers have new digital opportunities to give Millennials and Gen Z’ers want-based products that deliver customer experiences over broad product selection, and authenticity and personal connection over price. Digitally-driven internal collaboration enables retailers to treat the customer as ONE across all channels. The experts speak. Vijay Talwar, Footlocker: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou). April Tomlin, SAP Hybris: “It is not the strongest of the species that survives…but the one that is able to adapt…” (Prof. Leon C. Megginson). Praful Karanth, SAP: “Prior planning prevents piss poor performance” (British Army 7Ps). Join us for Extreme Makeover: Time for Customer-Centric Omnichannel.
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