What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?
Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.
She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in just three months, and why she refuses to rely on AI-driven spam. She also shares her authentic, relationship-first approach that makes her the “easy button” for LinkedIn leads. From security startups to Fortune 500 wins, her results prove that personalization and patience drive real success.
What You’ll learn:
- Why authentic, personalized messages outperform AI-driven spam
- How improving your Social Selling Index (SSI) boosts visibility and responses
- Kelly’s “easy button” approach to consistently booking quality meetings
- Why revenue, not lead volume, should be your ultimate metric
- Simple DIY outreach tips to improve your own LinkedIn strategy today
Connect with Kelly and Engage Biz Dev:
Website - https://engagebizdev.com/
LinkedIn - https://www.linkedin.com/in/kellyatwater/
Resources:
- Connect with Ian
- Download a Tackle Box!
- Supercharge your marketing and grow your business with video case stories today!
- Subscribe to the YouTube Channel
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