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September 17, 2025 36 mins

What if the real reason your business isn’t closing clients has nothing to do with your ads, SEO, or lead volume but with what happens after the phone rings?


Shannon & Will Dukes, the team behind FecundFig, a sales consulting agency for law firms, sit down with Ian to reveal why intake and follow-up are the most overlooked drivers of business growth. For over 15 years, they’ve helped firms stop wasting money on bad leads by fixing scripts, training teams, and responding to prospects within minutes.


From replacing voicemail with live intake, to building 26-week nurture systems that convert long after the first call, Shannon & Will explain how law firms can finally turn missed leads into consistent clients. They share the 5-minute rule, the power of referral systems, and why intake is the green zone where all the money is made.


Whether you run a law firm, agency, or service-based business, this episode will change how you think about sales. It will also show you why fixing intake and follow-up will grow your business faster than any new ad campaign.


What You’ll Learn in This Episode:

  • Why lost sales aren’t really a lead problem
  • The 5-minute rule for converting prospects
  • Scripts & training that turn calls into clients
  • How 26 weeks of follow-up closes more deals
  • Turning unqualified leads into 5-star reviews



Connect with Shannon & Will Dukes:

Website: FecundFig

Shannon Dukes

Will Dukes 




Resources:


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