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July 4, 2025 33 mins

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.


In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.


They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.


If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.



What You’ll Learn:


  • Why public speaking is more valuable than ever in the age of AI
  • Big stage vs small stage: where your speaking skills really matter
  • The difference between average and unforgettable presenters
  • How storytelling creates connection and builds authority
  • Why most storytelling frameworks don’t actually work
  • What triggers audience emotion (dopamine science of stories)
  • The biggest mistake even good storytellers make on stage
  • How to collect and test your best stories
  • Nikki Glaser, award shows, and testing your material 90+ times
  • How to use context to make thank-you speeches powerful
  • Making numbers come alive with a story
  • One of the worst award show moments—and how it was fixed
  • Mike’s VIP days and working with top speakers and execs



Connect with Mike Ganino 



Resources:




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