Episode 130: Neil Wainwright introduces CDL and Building Startup Websites

In this interview, serial entrepreneur Neil Wainwright (https://www.linkedin.com/in/neilwainwright?) shares insights on startup website design and customer acquisition from his over 30 years of experience. Speaking with Andrew Gaule (linkedin.com/in/andrew-gaule-aimava), who Neil knows from mentoring startups at the Creative Destruction Lab, Neil explains his methodology for critiquing and reworking venture websites to create compelling headlines, sub-headlines and calls-to-action that speak directly to the ideal customer.
Neil stresses the importance for startups to focus on customers and revenue over chasing investors. He provides examples of using integrated calendars on websites to enable prospective customers to easily self-schedule product demos, greatly increasing sales pipeline velocity. The conversation explores several impactful anecdotes where Neil's website advice has accelerated real startup customer traction. His emphasis is on empowering ventures to shape effective narratives that drive customer conversion.
See below for more detail of the topics discussed. 

To book a meeting with Andrew - https://calendly.com/andrew-gaule/30min?

For a book on corporate innovation and venturing see "Purpose to Performance - Innovative New Value Chains" by Andrew Gaule. ( shorturl.at/dfDTW )
You can listen to this interview as a podcast on Gaule's Question Time on Apple, Spotify, Google and many other podcast channels. https://www.podomatic.com/podcasts/gaulesqt
Subscribe for future interviews. 
See this and other video content at Aimava Purpose to Performance Channel - https://www.youtube.com/channel/UCV9o-htFNIk9Yt7jp2XcdWw

Key Topics with Main Points :
Crafting Compelling Website Messaging
  Lead with emotional, curiosity-building headlines
  Explain offering clearly in subheads using plain language
  Spotlight target customer and value proposition
  Align messaging across all assets and touch points
Converting Visitors to Meetings
  Prominently display calendar booking
  Auto-coordinate details and surface availability
  Enable frictionless user experience
  Funnel qualified, demo-ready leads
Focusing on Custom Revenue
  Revenue attracts investors more than pitches
  Get to profitability and control your destiny
  Retain equity by bootstrapping over funding
  Build valuation through recurring sales
Streamlining Sales Processes
  Integrate calendar with CRM platforms
  Track customer lifecycle in one system
  Enable transparency between revenue teams
  Optimize staffing to demand response
Adopting Customer Perspectives
  Step back and see website with fresh eyes
  Evaluate if unique value clearly communicated
  Assess emotional impact and call-to-action
  Empathize and adapt to buyer needs