007: Understanding the Emerging Generation (Part 1) with David Yeager

In this episode of Generations at Work, host Susan Davis, generational expert Dr. Tim Elmore, and special guest Dr. David Yeager explore the unique motivations and needs of the emerging generation in the workplace. Drawing on insights from Dr. Yeager’s book 10 to 25: The Science of Motivating Young People, they discuss the pitfalls of the "neurobiological incompetence model," which underestimates young people's capabilities, and instead highlight the importance of status, respect, and authentic relationships in motivating younger employees. Leaders will find practical advice for building trust, foster growth, and communicate effectively with Gen Z and young adults. If you’re seeking actionable strategies to engage and empower the next generation at work, this episode delivers valuable research-backed tools and real-world examples.