STR Marketing Series: Unlocking the Power of Email Marketing

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Email marketing is one of the most underrated tools in the hospitality industry, but when done right, it can dramatically increase direct bookings, guest engagement, and long-term revenue. In this episode, Jasper Ribbers and Kaye Putnam discuss actionable marketing strategies for short-term rental hosts and hoteliers who want to grow their business outside the OTAs.

You’ll learn how to build and grow your email list, why email automation is a must, and the simple systems you can use to stay top of mind with past guests and future ones. Kaye shares cost-effective lead generation tactics—from StayFi to self-hosted giveaways—and explains how email marketing fits into a larger customer relationship management strategy.

Whether you're running a boutique hotel or managing a portfolio of vacation rentals, this episode is packed with practical email marketing tips you can implement today.

What you'll learn:

• How to generate leads and collect guest emails the smart way
• Why personalization and engaging content drive results
• Tools and automations that save time and boost conversions

Chapters

00:00 Introduction to Email Marketing Strategies

02:32 Building and Growing Your Email List

04:40 Effective Email Campaigns and Automation

07:19 Leveraging Lead Magnets for Email Collection

09:52 Utilizing Paid Campaigns for Email Growth

12:31 Creating Engaging Email Content

15:31 Analyzing Email Performance and Optimization

18:06 Final Thoughts and Next Steps

Keywords:

email marketing, direct bookings, guest engagement, lead generation, marketing strategies, hospitality industry, email automation, customer relationship management, marketing tips, online business

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