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August 20, 2025 39 mins

👉 Get Your Free Revenue Report: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply for a complimentary Revenue Report and uncover hidden profits in your portfolio.


In this episode of Get Paid for Your Pad, Eric Moeller interviews Jasper Ribbers, co-founder of Freewyld and Freewyld Foundry, about the fast-growing world of revenue management.


Jasper shares how their team scaled from managing a handful of Freewyld cabins to overseeing 66 clients, 1,600 listings, and more than $61M in revenue, and why most STR operators are unknowingly missing out on 20 to 40 percent of their potential income.

We also dive into:


  • Why revenue management is not just a pricing tool
  • The number one mistake operators make when setting prices
  • How pacing (forward occupancy) reveals untapped demand
  • Real case studies where portfolios jumped 25 to 40 percent in booked revenue
  • Why strict availability and cancellation policies often backfire


If you want to scale your portfolio, capture hidden revenue, and finally give pricing the same attention as marketing and operations, this episode is for you.


Takeaways


  • Treat revenue management as a core business function, not an afterthought
  • Most operators are leaving 10 to 40 percent on the table by misusing pricing tools
  • Pacing is the most powerful and overlooked concept in STR pricing
  • Availability and cancellation policies impact revenue just as much as rates
  • A dedicated revenue manager can consistently outperform DIY strategies


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