Getting Granular

• Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.
• Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.
• Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency...

• Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.
• Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.
• From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventua...

• Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
• Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
• Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his i...

• Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
• Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
• Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
• Entering PPC a...

• Get to know Lauren in 139 seconds (00:24)
• Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
• Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
• Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
• Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 0...

• What are we talking about today? (00:46)
• What is Meta Business Manager? (02:05)
• Why do you NEED Meta Business Manager (03:51)
• How to check and see if you have Meta Business Manager setup (07:35)
• HORROR Story #1 of not having a Business Manager setup (10:16)
• What to do if your page is owned by someone may not know or you can not contact (14:14)
• Chris's shameless plug for LinkedIn Business Manager (16:00)
• HORROR Story #2 of not having a...

• Get to know Megan in 107 seconds (1:53)
• Poli Sci? Nah. PPC? Yes, please. (3:40)
• The selling points of making PPC a career (4:44)
• Where PPC was when Megan got her start (6:50)
• What brought Megan to Granular (8:17)
• The Granular difference and culture (10:11)
• Megan’s method to client relationships (13:00)
• To the future! Where Megan thinks PPC is going (15:40)
• Bonus: a quick philosophy lesson (18:40)

Email us at info@GranularMarketing....

• What makes up Programmatic audio  (01:37)
• How is it different than a traditional radio buy (02:21)
• Podcasts - a special snowflake (03:22)
• Examples within the world we live (04:47)
• Positives of advertising on a podcast (06:01)
• Downsides to advertising on a podcast (09:06)
  • A peak inside podcast targeting and purchase options (10:12)
• Positives of Programmatic audio (14:41)
• Why you may not want to use Programmatic audio (22:04)
• Fin...

• What is Programmatic OOH? (00:50)
• Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)
• In’s and out of the alternative OOH channels (04:32)
  • The less common channels (05:15)
• The benefits of leveraging Programmatic OOH Advertisement (06:18)
• Potential downsides of OOH Advertising (10:07)
• The final takeaway (12:56)

New to Programmatic? Check out our primer episode

Email us at info@GranularM...

• The basics of CTV and OTT (01:25)
• Real-world examples of CTV and OTT (03:12)
  • How cost and placements help drive your video advertisement marketing plans (04:13)
  • Gauging performance and KPI’s (06:30)
  • Placement Strategy (08:14)
  • Direct vs Trade Desk (9:30)
• What are the pros of CTV & OTT (10:30)
• Potential downsides to CTV & OTT (15:55)
• How does Traditional TV advertisement work within Programmatic (19:58)
• TL;DL - closing thoughts a...

So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. 

• Step 1 - Meet Mike (01:13)
• Step 2 - Explore how to travel from journalism to a paid search career (04:13)
• Step 3 - View the paid search landscape through Mike's eyes (09:31)
• Step 4 - Allow someone named “Chris” to validate your views (12:32)
• Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)
• Step 6 - Start to focus your skills and...

• The ABCs of landing pages (00:43)
• Examples of where having a landing page strategy would be a great idea (01:21)
• The benefits of building a landing page for you and the user (06:12)
  • Higher quality score
  • Drive focus to specific information 
  • Flexibility to optimize & test the page(s)
• Finding the perfect balance when creating lead form fill (13:40)
• Rounding out the pro’s of having a custom landing page strategy (17:29)
• The flip-s...

• How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
• So why did PPC catch Aislinn’s eye as a career path  (05:47)
• Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
• Aislinn’s specialties, and the skills that help her succeed (12:50)
• Tik Tok! (18:30)
• Aislinn touches on her approach to client relationships and strategy (19:10)
• Circling back to th...

• How Mark got started on his PPC path (02:19)
• HubSpot's utilization within the paid search world (06:21)
• Hear how a one-off work opportunity becomes a legitimate career path (10:55)
• Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
• Chris is that guy (17:30)
• What the PPC landscape was like when Mark started (17:59)
• Marks take on the evolution of pa...