Getting Granular
Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.
Episodes
- Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.
- How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company’s PPC efforts at just 19 years old.
- Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized...
- Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.
- Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.
- Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency...
- Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.
- Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.
- From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventua...
- Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
- Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
- Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his i...
- Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
- Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
- Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
- Entering PPC a...
- Get to know Lauren in 139 seconds (00:24)
- Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
- Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
- Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
- Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 0...
- What are we talking about today? (00:46)
- What is Meta Business Manager? (02:05)
- Why do you NEED Meta Business Manager (03:51)
- How to check and see if you have Meta Business Manager setup (07:35)
- HORROR Story #1 of not having a Business Manager setup (10:16)
- What to do if your page is owned by someone may not know or you can not contact (14:14)
- Chris's shameless plug for LinkedIn Business Manager (16:00)
- HORROR Story #2 of not having a...
- How this thought experiment came to be (01:24)
- The thought experiment setup (07:23)
- TL:DL - setup summary (11:00)
- Learnings from the setup (11:25)
- Ads are being served (15:00)
- Week 1 - feels oh so right (17:57)
- Week 2 - it starts to get spicy (20:12)
- Week 3 - the wheels are now off the bus (26:40)
- Wrapping up the takeaways (31:50)
Email us at info@GranularMarketing.com
- Get to know Megan in 107 seconds (1:53)
- Poli Sci? Nah. PPC? Yes, please. (3:40)
- The selling points of making PPC a career (4:44)
- Where PPC was when Megan got her start (6:50)
- What brought Megan to Granular (8:17)
- The Granular difference and culture (10:11)
- Megan’s method to client relationships (13:00)
- To the future! Where Megan thinks PPC is going (15:40)
- Bonus: a quick philosophy lesson (18:40)
Email us at info@GranularMarketing....
- What makes up Programmatic audio (01:37)
- How is it different than a traditional radio buy (02:21)
- Podcasts - a special snowflake (03:22)
- Examples within the world we live (04:47)
- Positives of advertising on a podcast (06:01)
- Downsides to advertising on a podcast (09:06)
- A peak inside podcast targeting and purchase options (10:12)
- Positives of Programmatic audio (14:41)
- Why you may not want to use Programmatic audio (22:04)
- Fin...
- Geofencing vs. geoframing vs. geotargeting
- What is geofencing? (01:28)
- What is geoframing? (03:11)
- What is geotargeting (display)? (04:17)
- Real-world examples (04:46)
- The Pros of each tactic (09:01)
- The challenges of each tactic (11:43)
- Episode wrap-up (14:55)
New to Programmatic? Check out our primer episode
Email us at info@GranularMarketing.com
Follow us on Facebook
- What is Programmatic OOH? (00:50)
- Is OOH suited for certain industries? And examples of where to best utilize OOH (02:49)
- In’s and out of the alternative OOH channels (04:32)
- The less common channels (05:15)
- The benefits of leveraging Programmatic OOH Advertisement (06:18)
- Potential downsides of OOH Advertising (10:07)
- The final takeaway (12:56)
New to Programmatic? Check out our primer episode
Email us at info@GranularM...
- A high-level look at what is a KPI (01:17)
- The KPIs of OTT & CTV (03:39)
- The main KPIs of audio (09:41)
- The main KPIs of display & native (12:36)
- The main takeaway (13:54)
New to Programmatic? Check out our primer episode
Email us at info@GranularMarketing.com
Follow us on Facebook
- The basics of CTV and OTT (01:25)
- Real-world examples of CTV and OTT (03:12)
- How cost and placements help drive your video advertisement marketing plans (04:13)
- Gauging performance and KPI’s (06:30)
- Placement Strategy (08:14)
- Direct vs Trade Desk (9:30)
- What are the pros of CTV & OTT (10:30)
- Potential downsides to CTV & OTT (15:55)
- How does Traditional TV advertisement work within Programmatic (19:58)
- TL;DL - closing thoughts a...
So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process.
- Step 1 - Meet Mike (01:13)
- Step 2 - Explore how to travel from journalism to a paid search career (04:13)
- Step 3 - View the paid search landscape through Mike's eyes (09:31)
- Step 4 - Allow someone named “Chris” to validate your views (12:32)
- Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)
- Step 6 - Start to focus your skills and...
- The ABCs of landing pages (00:43)
- Examples of where having a landing page strategy would be a great idea (01:21)
- The benefits of building a landing page for you and the user (06:12)
- Higher quality score
- Drive focus to specific information
- Flexibility to optimize & test the page(s)
- Finding the perfect balance when creating lead form fill (13:40)
- Rounding out the pro’s of having a custom landing page strategy (17:29)
- The flip-s...
- How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
- So why did PPC catch Aislinn’s eye as a career path (05:47)
- Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
- Aislinn’s specialties, and the skills that help her succeed (12:50)
- Tik Tok! (18:30)
- Aislinn touches on her approach to client relationships and strategy (19:10)
- Circling back to th...
- The big question - is your business a good fit for advertising on Facebook? (03:00)
- Prospective on the B2B marketing funnel (06:04)
- Don’t forget the creative (08:49)
- What does using Facebook correctly look like? (10:44)
- Audience retargeting (12:44)
- Lookalike audiences (15:20)
- Website visitors retargeting (17:00)
- The LinkedIn hack (18:11)
- Interest-based targeting (20:30)
- The Pros & Cons (22:34)
- How Mark got started on his PPC path (02:19)
- HubSpot's utilization within the paid search world (06:21)
- Hear how a one-off work opportunity becomes a legitimate career path (10:55)
- Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
- Chris is that guy (17:30)
- What the PPC landscape was like when Mark started (17:59)
- Marks take on the evolution of pa...
- How Meagan got started in the industry (1:27)
- Why she is interested in paid search (2:57)
- What the PPC landscape was like when she started (4:00)
- Her take on the future of PPC(6:57)
- Her personal approach to client relationships and strategy (9:36)
- Meagan’s specialties (14:00)
- What brought her to Granular and what she likes about working here (17:50)
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