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December 4, 2024 36 mins
In this episode of "Getting It Wrong To Get It Right," host Joe Dalton sits down with Tommy Merched Parish, a seasoned expert in video testimonials and business communication. Tommy shares his journey from delivering video testimonials with "Voucher Me Video" to mastering the art of connecting businesses with their best prospects through authentic storytelling. Navigating the challenges of organizational bottlenecks and human errors, Tommy emphasizes the critical role of clear face-to-face consultations and well-defined systems in achieving business success. He discusses the power of practical experience over theoretical knowledge and explores how successful entrepreneurs often learn through failure. Throughout the conversation, Joe and Tommy delve into the nuances of video content strategies, highlighting the value of genuine testimonials and the growing trend of short-form videos. They also discuss the challenges new businesses face and the importance of making strategic client selections. Join us as Tommy shares his insights on balancing competence with charm in business, cultivating authenticity, and the personal lessons he's learned along the way. Whether you're a budding entrepreneur or a seasoned business professional, this episode is packed with valuable takeaways on fostering genuine connections and navigating the business world with clarity and intention.

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