EP. 78 Alexa Cawley: Keep Your Customers Coming Back With This Strategy

Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or service that can grow with them after they take the first step. Listen in as we chat with Alex Cawley about what her history with working at Lululemon & Soul Cycle taught her about creating community to win in business. Alex is now working with health and wellness brands as a Marketing Consultant through her company Forever Friday to help brands implement systems and strategies so that biz owners can have more time to do the things they love. Listen in as we chat about: The importance of niching down in large markets Creating a product mix and product ladder that will keep your customers coming back How creating for everyone will damage your reputation Using grassroots marketing to stand out amongst competitors How you can steal Soul Cycle and Dry Bar's Business Strategy  Here’s how you can connect with Alex | Instagram  | Forever Friday Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at [e-mail]