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January 8, 2020 114 mins
In deze buitengewone aflevering vragen we Tom de Bruyne van Behavioral Design Agency SUE naar de zin en onzin van gedragsontwerp. Spoiler alert: dat heeft superveel effect. Misschien wel te veel. Laurens en David leren hoe de politiek dit nu al doet en zijn benieuwd naar hoe burgers en consumenten zich hiertegen kunt wapenen. Nou, dat is nog niet zo makkelijk.... Tom blijkt een fervent prototypist, tot in z'n huwelijk aan toe. Want je ontwerpt gedrag om een specifieke emotie op te roepen. Zo kun je jezelf-en anderen–gelukkig maken. Laurens heeft The Hacking of the American Mind gelezen en weet daar zeer boeiend over te vertellen. Serotonine, daar gaat het allemaal om. Shownotes en meer info hier (https://www.glitch.show/25) Special Guest: Tom De Bruyne .
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