One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value".
This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time.
The assumption is that during this time of being a happy customer, they will continue to make transactions and their value to you will increase month by month and year by year.
This is why the best businesses have customers that stay with them a long, long time.
But how do you go about retaining customers while your competitors are trying daily to pry them away from you?
Join Michael as he shares a valuable secret to earning a customer for life.
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