In episode 129 of the Glow Journal podcast, host Gemma Dimond talks to the founder of JSHealth Vitamins, Jessica Sepel.
Top level- at age 27 or 28, Jess Sepel and her now-husband Dean bootstrapped JSHealth Vitamins, which they launched in 2018, and it is now worth a reported $600 million, is available in 1800 retail stores in Australia, over 1000 in the UK, and has experienced 300% year-on-year growth in US. If that’s not interesting to you, I’m not sure what will be.
More interesting than that, however, is Jess’ story from childhood to now- I was a bit floored by how open and vulnerable she was. Jess tells me that she always felt what she describes as a “weird, gravitational pull towards vitamins,” collecting them as a teenager like I might have collected Lip Smackers, and while her initial interest in wellness began as innocent, she soon fell into spiral of fad diets and an obsession with her own weight.
Jess got herself healthy and well, and then started documenting her journey in the form of a blog. That blog had about 20,000 readers within a couple of weeks of going live, the blog became an e-book, then an 8 week program was launched and then, in 2018, Jess and Dean launched JSHealth Vitamins with absolutely no intention of making waves within the industry- as Jess explains, they just wanted to create a sense of community.
In this conversation, Jess shares what she feels it is about her approach to wellness that is resonating with so many people that a bottle of JSHealth Vitamins now sells somewhere in the world every 10 seconds, how she was scammed before bringing a single product to market, and how she physically went about launching a vitamin brand into such a heavily saturated market.
Read more at glowjournal.com
Follow Jess on Instagram @jshealth.
Follow JSHealth Vitamins @jshealthvitamins.
Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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