Go Beyond Fundraising: The Podcast for Nonprofits
Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/
Episodes
June 24, 2025 • 53 mins
Your organization’s mid-level donors are already fueling your mission by giving as much as 10x more than entry-level supporters. These donors are loyal, passionate, and just one intentional moment away from becoming major givers.
However, these donors often fall through the cracks. With donor acquisition getting harder and more expensive – and retention rates around 43 percent – it’s time to rethink your strategy.
In this e...
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June 10, 2025 • 46 mins
Think about an exceptional experience you’ve had with a commercial brand. Did it seem to know precisely what you needed and when you needed it? Did its team go above and beyond to discover what you like for a more customized experience?
Most for-profits do an excellent job of providing a personalized, engaging experience to their customers, who reward them with lifelong loyalty. It’s time for nonprofits to do the same, buildi...
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May 27, 2025 • 37 mins
The challenges have come quickly in 2025, leaving many nonprofits at risk of losing funding. Donors could be impacted, too, amid job loss, tariffs, and inflation. The next step forward may not be obvious, but one thing is clear: this is no time to stand still.
On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant CEO Trent Ricker about how nonprofits can navigate the economic and social...
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May 20, 2025 • 48 mins
Many nonprofits focus only on digital or direct mail, but you don’t have to choose — nor should you. Donors crave cohesive, consistent experiences across multiple touchpoints, and getting your digital and direct mail efforts in sync can help you deliver.
In this episode of the Go Beyond Fundraising podcast, we’re talking with David Sacchetti, AVP of Client Strategy, about how a direct mail strategy backed by a complementary di...
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April 15, 2025 • 27 mins
The recent sweeping cuts to USAID and other federal programs have rattled fundraisers across the country and in all sectors. Uncertainty is widespread as nonprofit leaders wait to see just what the fallout will be.
Whether your organization was impacted or is anticipating a budget shortfall, scaling back on riskier strategies like acquisition can be tempting. In fact, media spending, testing, and other efforts that help you re...
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February 24, 2025 • 33 mins
Video can bring your nonprofit’s message to life, making it more engaging for donors and other audiences. Finding the right people to communicate your mission doesn’t have to be overwhelming. Creating high-quality, compelling video content may be more straightforward than you expect.
In this episode of the Go Beyond Fundraising podcast, we sit down with Pat Taggart, Founder and Chief Creative at SkyBlue Creative and a twenty-y...
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February 9, 2025 • 40 mins
Nonprofits operate in a fast-paced world. To navigate the rapid changes in technology, social behaviors, and how we exchange information, it’s time to think like an entrepreneur.
In this episode of the Go Beyond Fundraising podcast, our CEO, Trent Ricker, talks with Tom Ulbrich, President and CEO of Goodwill of Western New York. Tom has extensive entrepreneurial experience, having owned and grown multiple businesses. He also ran...
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February 4, 2025 • 17 mins
Does your organization struggle to engage donors behind gifts from donor-advised funds (DAFs)? Have you received a generous DAF gift but wondered how to thank the anonymous donor and build a lasting connection? Engaging DAF donors can be challenging, especially when anonymity creates a barrier. However, with thoughtful strategies, your nonprofit can foster gratitude, retention, and deeper donor relationships, even with DAF contribu...
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February 3, 2025 • 32 mins
Did you know Gen Z is 10 times more likely to share their donations on social media compared to Baby Boomers? Passionate, tech savvy and socially connected, Gen Z is an audience nonprofits can’t afford to ignore.
In this episode of the Go Beyond Fundraising podcast, we talk with Michelle Boggs, Senior Advisor for Nonprofit Fundraising and Development at Classy by GoFundMe, about the surprising new research in the latest Social S...
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January 27, 2025 • 48 mins
About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, revisits that research to see what lessons still hold — and where there’s room to grow.
With donor acquisition and retention becoming more challenging, nonprofits must move beyond ...
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January 12, 2025 • 35 mins
Don’t sleep on incorporating SMS, or text messaging, into your future fundraising campaigns. While many nonprofits use this powerful tool it’s growing in popularity and effectiveness, especially with the decline in traditional telemarketing.
In this episode of the Go Beyond Fundraising podcast, we talk with Stephanie Drahan, Vice President of Account Management, and David Sachetti, Associate Vice President for Client Strategy, ab...
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January 5, 2025 • 19 mins
End-of-year giving is officially wrapped! You may have planned a matching gift campaign to finish the year strong, but promoting matching gifts throughout the year can boost both giving frequency and amount.
In this episode of the Go Beyond Fundraising podcast, we talk with Amelia Baumann, Partnership Success Specialist at Double the Donation, about the crucial importance of ensuring donors know if their employers offer a mat...
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December 9, 2024 • 28 mins
Your website is the hub of your digital presence. Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that’s a significant amount of content to manage. A content management system (CMS) simplifies this process so you can unlock new opportunities to connect with your audience.
In this episode of the Go Beyond Fundraising podcast, we talk with three of Allegiance Grou...
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November 16, 2024 • 30 mins
If you’re struggling to create new content for your website, consider this your permission to stop. More blog posts won’t help you stand out in search engine results; high-quality, evergreen articles updated regularly will.
In this episode of the Go Beyond Fundraising podcast, we talk with TJ Peeler, Director of User Experience, and Meredith Berents, a Digital and SEO Analyst, about how updating current content can help you b...
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November 9, 2024 • 47 mins
It’s more important than ever to be transparent about how you use donations in your organization. Next-generation donors especially want an immediate return on their dollars. But there’s more to it than sending a thank-you email; getting creative with technology can make a significant difference.
In this episode of the Go Beyond Fundraising podcast, Chief Strategy Officer Trent Ricker talks with Christa Stelzmuller, Chief Tech...
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October 28, 2024 • 53 mins
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through.
Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digi...
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October 13, 2024 • 27 mins
How is your nonprofit's brand significant in the lives of your loyal users?
That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.
In this episode, learn how Cynthia has worked with some of the nonprofit industry's most distinguished institutions to ensure the...
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October 8, 2024 • 29 mins
As you grow your channels to meet donors where they are, you must also measure your performance in each medium. But with an omnichannel approach, that’s way easier said than done. Did the email prompt a gift, or was it a social media post? Your direct mail piece or the text message?
Measuring an omnichannel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, ...
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October 2, 2024 • 27 mins
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your organization. In this episode of the Go Beyond Fundraisi...
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September 24, 2024 • 28 mins
As fundraisers, we’re trained to focus on the response to each campaign or effort. Every channel collects and analyzes data so you can optimize your messaging.
But can you accurately say that a donor who doesn’t scan your postcard’s QR code doesn’t want direct mail? What about the person who received a text and then donated via email — is email really their preferred channel?
An omni-channel approach might muddy the att...
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