Emily Weiss didn't set out to create a beauty empire.
It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty.
However, as the blog grew in popularity, she began to get requests from readers for product recommendations.
That's when she had her lightbulb moment: content and e-commerce could work together to create a powerful online presence for her brand.
And so Glossier was born.
By carefully curating content and leveraging social media, Glossier built a devoted following of fashion-savvy millennials – and cemented its position as one of the most successful direct-to-consumer beauty brands around.
This story is one of the thousands of examples of how content marketing has built, grown, and scaled businesses into mini empires.
Check out stories like this and more tips on how to create your own mini-empire with content marketing.
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RATHER WATCH? John Timmerman: Why do you need a content strategy for your e-commerce
OR READ? https://jtimmerman.com/why-do-you-need-a-content-strategy-for-your-ecommerce/
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
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