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June 23, 2025 24 mins

In this kickoff to a four-part series, lawn care veteran Kevin Salters—who’s worked with industry giants like TruGreen, Russo, and BrightView—unpacks his 40+ years of experience to teach you how to price your services right. From knowing your numbers to staying profitable in a competitive market, this episode is a must-listen for anyone serious about making money in lawn care.

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🛠️ Paul’s Recommended Tools & Professionals

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📞 CallRail – Track where your leads are coming from - Click Here

📚 The Landscaping Bookkeeper – Know your numbers, stress less - Click Here

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🌐 Footbridge Media – Get a pro lawn care website -  Click Here

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🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart.

📦 Business-Building Resources by Paul

Price Increase Letter Template

Contract Templates

Know Your Numbers

Paul’s Most Popular Business Books:

How to Build a Thriving Lawn Care Business

Cut That Grass and Make That Cash

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