Kambiz Hemati of Foot Locker - Store Design and Consumer Experience

If you talked with someone in charge of a major aspect of retail at Foot Locker, you’d think the conversation would have something to do with sneakers. And although the topic of "sneakerheads" was unavoidably mentioned, the real focus is: the critical impact Store Design has on customer experience. And how even basics such as lighting and sound can have a major effect on retail success. 

Kambiz Hemati, VP of Global Retail Design for  Foot Locker (a leading global athletic footwear and apparel retailer, which caters to the sneaker enthusiast), shares the importance of learning from retail concepts outside of your sector — the ones who have best in class experiences with customers — and how they can inspire next-level design. He also shares why Starbucks may have played a meaningful role on the Foot Locker store design, and why success with technology might rely more on what’s coming into a store than what’s already in it.

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