In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free resources, including a direct-to-consumer marketing process checklist, to help practice owners implement these strategies effectively.
Want the checklist? Download it here:
https://hubs.ly/Q033nBgR0
Considering adding cash-based services in your practice? If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th from 10AM-4PM EST.
📅 Register for free today at https://hubs.la/Q034WvBZ0
00:00 Introduction to the Podcast
00:19 Promoting Cash-Based Services
00:47 Special Roundtable Event
01:41 Benefits of Cash-Based Services
02:28 Challenges and Trends in Cash-Based Services
07:26 Anecdotal Success Stories
12:52 Promotional Strategies for Cash-Based Services
18:12 Staff Buy-In and Education
19:23 Conclusion and Resources
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