Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.
Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth!
Click: https://hubs.la/Q034WvBZ0
00:00 Introduction to the Podcast
00:19 Understanding the Payer Mix Challenge
00:52 Benefits of Improving Payer Mix
01:24 Marketing Strategies for Better Payer Mix
01:49 Personal Experience and Ethical Dilemmas
04:19 Five New Patient Pathways
07:20 Targeting Ideal Patient Profiles
09:06 Balancing Relationships and Productivity
12:19 Practical Steps to Improve Payer Mix
19:36 Conclusion and Upcoming Events
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