In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, and cold traffic marketing), and provides a step-by-step framework for maximizing new patient flow. He also covers the critical components of effective marketing and sales, including addressing self-limiting beliefs and positioning your services. Additionally, Madden offers a free downloadable checklist to help practice owners refine their marketing strategies and ensure consistent new patient flow.
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 The Challenge of Reducing Dependence on Physician Referrals
00:35 Benefits of Diversifying Patient Sources
02:59 Personal Story: Starting a Practice
04:57 Decline in Physician Referrals
06:11 Five New Patient Pathways
08:26 Reactivation Campaigns
08:57 Word of Mouth Referrals
14:09 Partner Referrals
17:48 Cold Traffic Marketing
23:26 The Importance of Marketing and Sales
27:06 Overcoming Limiting Beliefs
30:16 Conclusion and Next Steps
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