Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.
Get the checklist here:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 Challenges of Opening a New Clinic
01:10 Marketing Strategies for New Clinics
03:29 Case Study: Successful Clinic Launch
06:13 Overcoming Common Marketing Mistakes
07:57 Effective Cold Traffic Marketing
10:33 Aligning Market, Message, and Media
14:49 Pre-Opening Workshop Strategy
18:03 Debunking Self-Limiting Beliefs
22:36 Conclusion and Additional Resources
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