Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and his game-changing meeting with Carl Mattiola from Tesla. Learn specific strategies for creating valuable goodwill content, leveraging patient questions, and utilizing Google queries for content inspiration. Chad also discusses the importance of balancing goodwill content with targeted offers, overcoming self-limiting beliefs, and optimizing conversion rates. Stay tuned for his insider tips and data on the most effective campaigns currently in the market.
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 Understanding Email and Text Campaigns for Reactivations
01:16 Common Mistakes in Email Campaigns
02:52 Personal Journey and Lessons Learned
12:44 Effective Email Marketing Strategies
18:45 Creating Valuable Content for Your Campaigns
24:55 Overcoming Self-Limiting Beliefs
28:10 Top Performing Campaigns and Conclusion
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