435. Why Clients Choose You Over AI with Lindsay Tjepkema

Lindsay Tjepkema, founder of Human Brands Win, shares her expertise on how video professionals can differentiate themselves through authentic storytelling and relationship building. She provides practical strategies for sharing your unique value without feeling "braggy" and explains why human connection remains your biggest competitive advantage in an AI world.

Key Takeaways

• Your story isn't about bragging - it's about connecting with clients who share your values and helping them understand how you can solve their problems
• If you're uncomfortable telling your own story, let your clients tell it through conversations about their experience working with you
• LinkedIn and in-person events remain powerful channels for relationship building when you focus on adding value rather than selling
• Being intentional about your brand means answering key questions: Who do you serve? Why do you do this work? How are you helping people?

About Lindsay Tjepkema

Lindsay spent two decades in global B2B marketing leadership and was most recently the founder and CEO of venture-backed SaaS startup, Casted. Today, she is the Founder and CEO of her 3rd business, Human Brands Win, where she is a growth advisor and brand strategist helping leaders embrace their uniqueness to drive success. She’s (nearly) vegan, loves DMB, and lives near Boston with her husband and their three boys.

In This Episode

• [00:00] Welcome to the Show!
• [06:17] Meet Lindsay Tjepkema
• [07:15] Why Brand Is Important
• [10:32] How to Tell YOUR Story
• [22:15] Using Your Client's Stories
• [29:05] Networking Effectively
• [38:05] Finding Your Story
• [49:36] Connect with Lindsay
• [50:25] Outro 

Quotes

"No matter what technology comes into play, no matter what's happening in the world or in the various industries we work in or the customers we serve, the one thing that always perseveres as the key differentiator is the relationships you are able to build and strengthen with the people you want to know like and trust you long term." - Lindsay Tjepkema

"If you don't provide that and your story, because we're telling stories all the time, if your story on your website or in your content or lack thereof is, 'Will make this for you, this is the cost,' then that's your story. And you're going to be a commodity to people that I think would otherwise really value a whole lot more." - Lindsay Tjepkema

"AI can't replace your personality. You have to tell people what makes you different. And that can look like a lot of different things. But if you want people to know why they should work with you instead of asking AI to auto-generate a video, you have to tell them. And when you tell them, how you tell them, what you tell them is story." - Lindsay Tjepkema

Guest Links

Get the B.R.A.V.E Scorecard

Find Lindsay Tjepkema online

Find Human Brands Win online

Listen to the "Actually, I Can" podcast

Connect with Lindsay Tjepkema on LinkedIn 

Links

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