437. Building Authority That Converts with Adam McChesney

In this episode, Ryan talks with Adam McChesney about his journey from medical device sales to building two seven-figure digital marketing businesses. Adam shares valuable insights about personal branding, the importance of creating authentic content, and specific digital marketing strategies for service-based businesses that want to grow.

Key Takeaways

• Get clear on what YOU want in your business rather than building what others think you should
• Build personal brand authenticity by sharing your process and behind-the-scenes content instead of just finished results
• Focus your website content on specific location/industry combinations to boost your SEO performance instead of generic blog posts

About Adam Chesney

Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. 

Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point. 

He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL. 

Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022.

After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. 

After his exit from Hite Digital, Adam restarted a highly specialized digital marketing agency, helping contractors and home service companies with website design, SEO, Google PPC, and Facebook Ads.

Builders of Authority LIVE are Adam’s in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries. 

He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself. 

Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie.

In This Episode

• [00:00] Welcome to the show!
• [04:45] Meet Adam McChesney
• [10:41] Getting Clear On Your Goals
• [14:25] Don't Miss Your Ideal Client
• [25:11] Sharing Behind The Scenes
• [27:43] Being Authentic
• [31:05] Tips For Your Website
• [40:02] Search Atlas
• [43:59] Connect with Adam
• [44:50] Outro

Quotes

"If you try to be everything to everyone with your personal brand and you try to be everything to everyone inside of your business, you're gonna be nothing to no one." - Adam McChesney

"So many people struggle to go get more clients and they're like, I'm doing all this incredible work. And then I go look at their Facebook page... but nobody knows about it because you haven't really been posting about it." - Adam McChesney

"What people really want to know is what is Ryan's process look like? Like all of the deliverables, anybody can create the video, make it look super shiny, but like who is Ryan and his company behind the scenes?" - Adam McChesney

"So many creatives are so good at doing the thing for the other people, but they're not great at doing it for their own business. So it's like, I'm going to go build somebody els