442. Why Selling Video Services Will Always Keep You Broke with Pablo Gonzalez

Pablo Gonzalez shares his journey from construction sales to Silicon Valley tech evangelist and reveals how video professionals can create more predictable income by solving "Monday morning problems," stacking value beyond just delivering footage, and packaging their services as experiences rather than products.

Key Takeaways

• Create offers that solve immediate business problems first (like testimonial videos) before trying to sell big vision projects - this builds trust that lets you eventually sell those larger projects
• Package your video services as experiences rather than products - such as turning client testimonial videos into a VIP day that makes both your client and their customers feel special
• Look for ways to "stack value" by providing additional deliverables that make it easier for clients to use and share their videos (like providing captions, email copy, and suggested posting strategies)
• Find a specific niche to serve repeatedly - this creates insights that lead to better offers, more referrals, and a more predictable business

About Pablo Gonzalez

From green building to community building to rental property investing, Pablo Gonzalez has a track record of spotting disruptive industry trends, building movements around them, and creating massive value for those that follow for 15+ years.

As the Chief Evangelist of Vendoroo, he has become completely focused on 1 thing: The impending disruption coming for single-family home property management.

His work has seen him featured on the iconic books, The Ultimate Sale Machine and Belonging To The Brand, the keynote stage of NARPM Broker/Owner, and over 700 podcasts.  He is currently the host of the  Property Management Frame Breakers Podcast and Not Your Average Investor Show.  

He lives in Jacksonville, FL where he owns a SFH portfolio, surfs as often as he can, and loves to cook for his wife, Martha.

In This Episode

• [00:00] Welcome to the show!
• [04:10] Meet Pablo Gonzalez
• [05:34] Vendaroo
• [09:43] Community Creation for Businesses
• [13:47] Predictability Through Niching Down
• [20:55] Build Something Boring.
• [27:56] Stacking Value
• [32:15] Understanding Outcome
• [45:44] Connect With Pablo
• [48:09] Outro

Quotes

"Your coach told me, you've got to solve a Monday morning problem to get in the door. If you can solve a Monday morning problem, they'll let you solve the year-end problem. But you gotta prove value." - Pablo Gonzalez

"Everybody wants testimonial videos with their clients. Everybody wants ways to show how their stuff works really well for people. And they also want better relationships with those people... Sell it as an experience, not a product." - Pablo Gonzalez

"Until I really unlocked predictability in my business by figuring out an offer that I can sell, that reduced pressure increased enough bandwidth to make me a better husband. Our marriage has gotten better because of financial security." - Pablo Gonzalez

"Just do more of what is working. Six words. And I'm like, yeah, okay, so if this is working, even if I'm not the most passionate and excited about it, you need to stay in this work because it allows you opportunity to do the things that you are passionate about." - Ryan Koral

Guest Links

Find Pablo Gonzalez online

Follow Pablo Gonzalez on Instagram | Facebook 

Connect with Pablo Gonzalez on .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}