450. The R3 Framework that Changes Everything with Terry Rice

Terry Rice, a former Facebook executive turned keynote speaker and performance coach, shares his powerful transformation story from corporate alcoholic to successful entrepreneur after losing everything. He reveals his R3 framework (Reclaim, Realign, Rebuild) for personal and business transformation while emphasizing the importance of authentic personal branding over perfectionism. Terry demonstrates how being vulnerable about his struggles - including addiction, job loss, and family tragedies - has actually opened doors to bigger opportunities, including speaking at Google and having a documentary made about his life.

Key Takeaways

• Character branding beats personal branding - Show your real self, including failures and struggles, rather than a polished façade that people can't relate to
• Own your flaws as fuel - Use your mistakes, challenges, and pain as branding material rather than trying to hide them - it creates deeper connections with your audience
• Authenticity opens unexpected doors - Being vulnerable about personal struggles can lead to major opportunities, as Terry's experience shows from one LinkedIn comment to a documentary deal
• Identity-first transformation works - Get crystal clear on who you are and what you represent before focusing on tactics, systems, or external business elements

About Terry Rice

Terry Rice is a keynote speaker, performance coach, and author who helps professionals align who they are with where they’re going—then act accordingly.

Known for his bold, story-driven approach, Terry teaches leaders how to live and tell better stories that build trust, drive impact, and unlock exponential growth. Whether on stage or in a coaching session, he blends lived experience with actionable strategies to help high performers shed limiting identities, ignite their vision, and build rituals that deliver lasting results.

Before launching his coaching and speaking business, Terry held consulting roles at Meta and Adobe—giving him a firsthand view into high-performance business environments. His insights have been featured by Good Morning America, Fast Company, and The Wall Street Journal, and he’s spoken for top organizations including Amazon, Google, and Berkshire Hathaway.

Terry also teaches entrepreneurship at General Assembly and contributes regularly to Entrepreneur.com.

Based in Brooklyn, he’s a proud husband and father of five and a relentless advocate for mental and physical fitness as the foundation of long-term success.

In This Episode 

• [00:00] Welcome to the show!

• [05:54] Meet Terry Rice

• [14:13] Character Brand

• [19:07] Own Your Flaws

• [25:07] Being Authentic

• [36:32] Intentionally Reflecting

• [41:29] Follow The Plan

• [45:26] Connect with Terry

• [47:19] Outro

Quotes

"If I look at your brand and think to myself, I would not hang out with you on purpose. Why would I want to work with you? Because that's me hanging out with you on purpose, right?" - Terry Rice

"The more you can own your edge and use that as fuel, use that as branding, the faster you'll grow and you'll remove some of that guilt, that regret, that shame that you might have as well." - Terry Rice

"There's two types of pain, right? There's the pain of discipline or the pain of regret. The challenge is the pain of discipline weighs ounces, whereas regret weighs tons." - Terry Rice

"I don't care about your editing tools. I don't care if you're using Adobe. I want to know about your soul. Because if our souls are aligned with a message that I want to spread, then cool, we're good." - Terry Rice

"We can't go back and create a new beginning, but we can start from now and