How the Unified Behavior Model Was Unearthed—and Why This Is Your Last Chance to Join the Founders Cohort
The 8-Day intensive kicks off 12/11/25 on Maven.com.It’s designed to rapidly accelerate your understanding of UBM—and explode your effectiveness.
✅ 110% Money-Back Guarantee🔒 Zero risk, high upside🕓 Only 4 days left—sign-up closes 12/9
Learn more + enroll now:https://maven.com/thehabitfactor/behavior-architecture
Quick exercise: Close your eyes and think back to where you were last December—physically, mentally, emotionally, socially, spiritually, financially, and professionally.
Can you remember your vision? The goals you set? How did you hope 2025 would unfold?
In short, you probably had a few goals. So… how did it go? How much progress did you make?
10%? 25%? 0%?
If you crushed it, congratulations!!
Next week, Behavior Architecture – Founders Cohort kicks off!
Already a handful of PROFESSIONAL COACHES are enrolled!
That should tell you all you need to know.
It’s their job to understand and teach behavior—to help their clients achieve their GOALS!
Thus, New Year. New Science… New You?
» SAVE an instant $200 » Behavior Architecture
What is Behavior Architecture?
Let’s begin with what it is NOT.
It’s NOT hype.
It’s NOT marketing.
It’s A SCIENTIFIC framework that emerged from a 150-year behavioral science riddle.
You can find out more and read it yourself. UnifiedBehaviorModel.com
Your Excuses…
“I don’t have the time.”
That’s the opposite of architect mode.
You’re locked inside tenant mode—trapped within your own Behavior Echo-System (BES) by your existing HABITS, unable to step back and proactively DESIGN and architect your behaviors and goals.
To be fair, some people do have greater time commitments. That’s precisely why ~85% of the Behavior Architecture coursework is ASYNC. Meaning: you do it in your social media time, miscellaneous downtime, lunch breaks—your usual “lost time.”
“I don’t have the money.”
If this is a genuine issue, we’ve set aside a few scholarships. You can email me directly for more information.
“I’ve tried EVERYTHING—this won’t work for me.”
Two quick thoughts. First, you haven’t tried everything. UBM is brand new. This course is brand new.
Second, with that attitude, you’re right. If you truly believe nothing will work for you… nothing will work for you.
“What if it SUCKS? I’ve just thrown away money.”
Do NOT enroll if you don’t have a sincere desire to LEARN, GROW, and APPLY the principles.
There is a 110% money-back, risk-free guarantee, and you can read all about it here: Behavior Architecture (YES, that link saves you an INSTANT $200!)
From Tenant Mode to Architect Mode
Here’s where it clicks:
Most people live in Tenant Mode. Essentially, forever.
Tenant Mode is reactive. Mostly automatic.
At the mercy of their environment, emotions, default stories—and default behaviors (habits).
Your home is already designed.
You’re in it right now.It might be so comfortable, there’s no “reason” to leave.
That’s the catch.
Everyone gets pulled in.And most stay there as long as possible.
Just wait…When something shifts—and life is nothing but change—will you know what to adjust?
A deadline moves.A relationship ends.Your energy crashes.A habit, once solid, suddenly fades.
Where do you look?
INSTANT $200 Savings here→ Join the waitlist here and lock in your Founders rate
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Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.