Modeling the Impossible

“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few.”— Shunryu Suzuki

Why care about a behavior model?

Because human behavior drives everything—goals, habits, change, progress.

There’ve been countless theories, experts, and frameworks.Over a century of behavioral science.

But never something complete, structured, falsifiable, and truly practical.

UBM is the first UNIFIED model of human behavior— a map, model, and compass in one.

Simple. Teachable. Built for literacy, not legacy.

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For over a century, behavioral science has been fragmented—divided by theories, disciplines, and contradictions.

Siloed. Specialized. Locked away in labs and universities.

UBM changes that.

Developed over two decades—and built from the fringe—UBM has been validated through real-world application and accelerated by AI. Large language models have compared, contrasted, and stress-tested UBM against dozens of frameworks.

The result?

UBM transforms behavioral complexity into CLARITY—finally offering a self-evident, falsifiable, teachable, and practical model of human behavior—just in time.

“It always seems impossible until it’s done.”— Nelson Mandela

The Habits 2 Goals podcast is hitting pause for a short stretch.

I’m stepping away to complete something that, by all “expert” logic, should not exist:

The Unified Behavior Model™ (UBM).

According to Google—and decades of academic consensus—this shouldn’t be possible.

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Why isn't there a unified behavior model?

Not just one theory here, or another framework there—but a truly, elemental model of behavior that encompasses the entire behavioral field.

We have models for atoms.

For ecosystems.

For economies, solar systems—even gravity.

But not for behavior?

Not one that is falsifiable, teachable, testable, and comprehensive.

Why?

Because human behavior has long been treated as too complex, too contextual, or too philosophically slippery to model with rigor.

So we settled for silos. Dozens of disciplines, each mapping fragments of the behavioral terrain—but never the whole.

UBM has changed that.

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UBM—the Unified Behavioral Model™—brings together complexity and clarity.

It reflects the dynamic nature of human behavior, while offering the simplicity of a model that can be understood, taught, and applied.

UBM won’t tell you why Jill never called Johnny back.But it will help both Johnny and Jill understand the full behavioral field from which that decision emerged.

This is what the white paper reveals:

A behavioral model that doesn’t decode every mystery of human behavior— but instead reveals the complete system in which those mysteries arise.

Former efforts revealed remarkable behavioral insights.

Yet none delivered a unified, practical, falsifiable model of behavior.

UBM is behavioral literacy for the 21st century. It’s the missing operating system for anyone who works with people—and it changes how we understand motivation, decision-making, and cha