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July 26, 2025 30 mins

“Everything should be made as simple as possible—but not simpler.” — Einstein

Let’s cut to it:

The Unified Behavior Model (UBM) may be the first-ever behavioral framework that’s elemental, falsifiable, and actually teachable to anyone—not just researchers or therapists.

UBM reveals what’s really driving your behavior (in the moment and shaping it over time)—not by various aspects, but via the operable “system”—the Behavior-Echo-System™.

The Behavior Echo-System (BES)

Environmentally speaking, the BES consists of multiple, dynamic feedback loops based upon just four elemental, interdependent components:

Environment (your surroundings + your body)

Behaviors, Habits, and Skills (what you do—or don’t)

Stories/Thinking (the meaning machine in your mind)

Emotions & Feelings (your internal salience signals)

Together, these explain the essential four elements involved in influencing and shaping behavior over time.

If you believe there’s a missing, irreducible fifth element—we have a challenge for you. 👇

🧪 UBM’s Built-In Toolset:

P.A.R.R. MethodologyMirrors the scientific method—it’s a process-driven feedback loop to build habits and skills intentionally that leverages your innate, human capacities of choice, intention and reflection. Plan → Act → Record → Reassess(Used in 4-week cycles. 85% = gold standard.) thehabitfactor.com/templates

“No Fifth Element” Challenge (PRIZE MONEY) The model is falsifiable. Be the first to disprove its elemental claim (non-emergent, irreducible, causally independent), fifth element and win $1,000. Official entry here: https://unifiedbehaviormodel.com

Architect Mode vs. Tenant ModeUBM gives you a choice: live on autopilot… or design your life’s BES on purpose.

Behavioral Literacy = The 4th RReading, wRiting, aRithmetic… and now, BehavioR.A modern education requires the tools to understand and shape behavior in a modern internet, smartphone and AI economy

Tracking as a SuperpowerBehavior tracking isn’t just data—it strengthens focus, builds awareness, affirms your intention—a lot of people say “things”—tracking proves it. Behavior/Habit tracking literally trains your brain (aMCC, anyone?).

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” —Marcel Proust

📥 [Download the Whitepaper]🎧 [Listen to THIS Episode ☝️]

UBM is the map. The model. The compass.

It’s time to raise the standard for behavioral literacy—together.



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit habits2goals.substack.com/subscribe
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