In business for 12 years, Anthony started in the industry at 16 and worked his way up. Now 41, he's the owner of five Push Fitness locations in the tri-state area. "I always wanted to do a luxury gym at an affordable price . . . a lot of people think running health clubs is an easy business, but it's really not, especially if you run them the right way," he states.

Tony reviews some tips anyone opening a new facilit...

Founder & CEO of 305 Fitness, Sadie Kurzban opened her first studio in 2014. Currently with 7 locations across Boston, DC, and NY, over 1,000 trainers trained (with plans for 25,000+ in the next three years) 305 is perfectly positioned for massive growth!?

"The new woman isn't sold on an aspiration of exclusivity, thin-at-all-costs, performance and leaderboards. She's sold on the aspiration of inclusivity, self-...

At 19, Coss Marte was making over $2 million a year selling drugs. Imprisoned at 23, he quickly realized he had "all sorts of health issues." He lost 70lbs in 6 months and started CONBODY? after his release 8 years ago. He states, "I knew it was going to work. Just show up everyday, deliver a great product, and trust the process. . .? 95% of the people in Rikers Island are Black or Hispanic. I've hired over 50 peopl...

As the Founder of Crossrope, (which he bootstrapped from the beginning) Dave has jumping in his blood! He spent 12 years as a Naval pilot and, while in the Academy, also competed in both long jumping and high jumping. He says, "I've always had this indescribable, innate, passion for the freeing feeling . . .? for the challenge and enjoyment of jumping!" Crossrope has a hugely dedicated following with an incredibly enthu...

With a 40 year background in the industry, Sara started in group exercise, eventually owned her own studio, became the #1 distributor for Les Mills for years, and then founded SCW Fitness Education. She was at the inception of the boutique fitness world, before it was even called that!

In this wide ranging discussion, she and Pete chat about everything from the future of the industry post-COVID ("We're going to have a short...

Ian Mullane is the Founder of keepme.ai. With a strong background in finance, predictive analytics, and the fitness industry (he owned Vanda.fit in Singapore) Ian related, "I asked myself if I could possibly utilize the data within my organization to predict whether or not a member will stay or go? That's how Keepme came about . . . if you're going to build a platform of substance, it helps to have had the problem yours...

As Founder of The Wellness Agency ("TWA") Jay describes it as, "Kind of a Y-Combinator meets William Morris or UTA for wellness." Prior to TWA, Jay founded Mammoth Records and was Head of A&R at Atlantic Records before selling to the Walt Disney Company. His extensive experience helping artists grow carried over perfectly to his business ventures.

TWA has a vision to being a material part of creating 10 unicorns...

With a challenging history of severe autoimmune disease, Shauna Reiter's journey to eventually founding Alaya Naturals has been a long, but rewarding one. Alaya's annual revenue is $6 million with over 100,000+ customers and a team size of 5!

On evaluating other products, she states, "You have to ask whose agenda is it? What's their Mission and purpose? Who are they associated with? If there's a big profit t...

Erika Flint is an award-winning hypnotist, best-selling author, speaker, co-host of the popular podcast series Hypnosis, Etc., and co-host of the radio program Reprogram Your Health. She is the founder of Cascade Hypnosis Center and the creator of the Reprogram Your Weight System. 

Before becoming a hypnotist, Erika designed software for the high-tech industry. She was working in that field for over a decade when she realized how i...

The Joy of Mom's Mission is, "To unite and empower women everywhere to be unapologetic warriors and sisters while navigating the ever-evolving life cycle of motherhood." To say they've succeeded would be an understatement! Founder Vicki Reece has, from the ground up, built a "natural, organic, beautiful community of over 5 million Mom's!" "They have a 60 million reach average monthly," which is, ...

Aileen Hoffman is the VP for the National Sunrise Walks,, a series of walks to help raise funds for the incredible Sunrise Association. "It's been an unbelievable 15 year journey serving thousands of children impacted by pediatric cancer," she states. Their next event is June 4-6, Rise Up for Sunrise.

The Founder Arnie Preminger, realized a while back that there was not a single day camp in the entire world for children...

A former student-athlete and author of #sponsored: How Athletes & Brands Can Leverage Each Other to Create Value, Jasmine Chou chats with Pete about the differences between--and ways companies approach--both amateur and pro sponsorships, concrete steps on approaching companies, the three types of amateur sponsorships, how recent changes in the NCAA have impacted the sponsorship community, challenges of social media and more! 

C...

Kaumil Gajrawala is the author of a seminal, recently released (April 6, 2021) initiating coverage report from Credit Suisse titled, Wellness Sector Initiation: An Apple a Day which can be downloaded here. 

"We think HALO will be a $7 trillion industry. Not every piece will be a winning piece . . . but at the end of the day you're talking about something growing very significantly on a global basis," he states. 

Inte...

A former NHL Hall of Famer, (Top 100 all time NHL), Stanley Cup Champion, NHL MVP and 2x Olympic Gold Medalist (4x Olympian,) and now President of Well Inspired Travels, Chris has gone "all in" on his strong beliefs around the "healing power of travel, and how it can take your personal and professional life to that next level." A family owned business, their agency caters to elite athletes, entertainers, C-level exe...

Sal has been in the industry since 1979, first as a club owner and then in 1984 when he moved to selling equipment. "You have to put yourself in the position of the customer . . . you have to see what's happening in the field and need boots on the ground. You need to see what customers are doing!" he states. He recently returned from his first 6 day road trip post-COVID and brings good news! He gives his take on the cur...

A former investment banker for almost 24 years with entrepreneurship in his DNA, Todd is the CEO of Title Boxing Club and Co-Founder of Box Union. He chats with Pete about his experiences going from banking into the entrepreneurial world of building a brick and mortar business from the ground up. On the parallels (and differences) between the two, he jokes, "Investment banking is an unbelievable training ground . . . we're ...

"We're going into these deals with the intent of partnering with Founders, that they're going to continue to be involved, and the last thing we want or need is for them to be surprised or disappointed with something along the way," states Rob Fioretti, Managing Director of Palladin Consumer Retail Partners.

Rob has been in the private equity space for more than 25 years and in this chat with Pete, he provides extrem...

"We do not have any tech available that's better than our ears and our mouths . . . we've spent 300,000 years becoming the best communicators this planet has ever seen using our voices and our ears," states Celeste Headlee, a journalist for over 20 years, author and TED Talk speaker whose video hit over 24 million views. "Email is not faster, is more prone to miscommunication, and makes people more prone to irri...

Eleiko is a Swedish based, 60+ year, family owned, seminal brand in the HALO sector founded in 1920's which has a massive following among strength athletes globally. "Quality has always been at the core of what we do," states Erik Blomberg, CEO. "We want to bring design into strength equipment, an area that's been lacking for many years . . . We're looking to create the ultimate lifting experience for pe...