In this episode, host Pete Moore sits down with Andrew Petcash—former college basketball player, venture capitalist, and one of LinkedIn’s most insightful voices on the business of sports. Andrew shares his journey from building a massive NBA YouTube channel as a teenager to founding Profluence Capital, a sports-focused venture fund that co...
HALO Talks: Elevating Wellness
Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
Episodes
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On this episode of HALO Talks, host Pete Moore sits down with Tony Reed—a longtime marathoner, accomplished CPA, grandfather, and passionate advocate for healthier communities. Tony shares his journey that initially began with a childhood diagnosis of pre-diabetes and grew into a lifelong commitment to fitness. He discusses how running not only changed his own life, helping him avoid diabetes, and chronic ...
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July 31, 2025 • 2 mins
Hope you’re having a winning week! We’re back with this week’s 𝘍𝘢𝘴𝘵𝘉𝘳𝘦𝘢𝘬 and today we're focusing on a game-changing question that we get asked a lot at Integrity Square: When is the best time to sell?
Here are some things to keep in mind:
🏆 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗗𝗿𝗶𝘃𝗲𝘀 𝗛𝗶𝗴𝗵𝗲𝗿 𝗩𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻𝘀
Just like in sports, the HALO space rewards winners. Brands and businesses that consistently outperform, scale effectivel...
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July 30, 2025 • 2 mins
𝗛𝗔𝗟𝗢 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗧𝘄𝗼 𝗠𝗶𝗻𝘂𝘁𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗿𝗶𝗹𝗹𝘀: 𝗙𝘂𝗻𝗱𝘀 𝗙𝗹𝗼𝘄 𝗖𝗹𝗼𝘀𝗶𝗻𝗴
This week we're finally at the ninth-inning in closing our deal.
We've gone through all the prior steps. . . club financials continue to perform and—against all odds (!) —every landlord signed their lease assignments. No last-minute disasters, no drama. (This never happens, but work with me for the sake of illustration. ...
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In today's episode, host Pete Moore sits down with long-time friend and veteran health club entrepreneur, Marc Rothschild. From launching his first gym in 1995 to navigating the evolving landscape of the HALO (Health, Active Lifestyle, Outdoor) space, Marc shares his journey through the industry’s highs and lows—including insights gained through decades of club ownership, expansion, and his own, personal t...
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In today's 𝗛𝗔𝗟𝗢 𝗧𝗮𝗹𝗸𝘀 𝙁𝙖𝙨𝙩𝘽𝙧𝙚�...
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July 23, 2025 • 2 mins
𝗛𝗔𝗟𝗢 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗧𝘄𝗼 𝗠𝗶𝗻𝘂𝘁𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗗𝗿𝗶𝗹𝗹𝘀: 𝗖𝗹𝗼𝘀𝗶𝗻𝗴
Navigating the Final Steps in Asset Sales—What Happens After You Sign?
If you've been following along, Pete Moore has breaking down what’s happening behind the scenes as five groups compete to acquire 20 health clubs.
In our latest 2 Minute Financial Drill, he goes behind the scenes of what happens after signing an APA ("Asset Purchase Agre...
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In this episode, host Pete Moore sits down with Kristin Anderson, a trailblazer in the HALO sector and a well-known, high-profile Pilates instructor out of Los Angeles. Kristin shares her journey from competitive figur...
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In today's Fast Break we're excited to bring you (a snippet) of our panel discussion at the recent Athletech Innovators Summit held in NYC, July 2025. Integrity Square Founder and HALO Talks host Pete Moore moderated a panel with Mark Federico (CEO of Fitness Holdings/Crunch Fitness) and Terry Blachek (Orange Theory Fitness) for a deep dive into the real-world challenges—and strategies—of scaling fitness f...
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July 15, 2025 • 30 mins
In this episode, host Pete Moore sits down with Mary Laudati, a seasoned sales and marketing leader with deep roots in the HALO (Health, Active Lifestyle, Outdoor) space. From her days leading the sales group at Sports Club LA to her current role as a consultant working with top clubs across the U.S. and internationally, Mary shares her insights on building effective sales strategies, leveraging cutting-ed...
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July 9, 2025 • 2 mins
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging ...
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In today's episode, host Pete Moore sits down with Marco Benitez—a guest who brings together the worlds of Taekwondo and biomedical engineering! Marco is the founder of Rook, a "middleman" company specializing in connecting data from hundreds of wearables and medical devices. Drawing on his extensive background in sports and years in big pharma, Benitez discusses the challenges and opportunities in bridgin...
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July 2, 2025 • 1 min
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging ...
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In today’s episode, host Pete Moore talks with Lauren Schoenfeld, founder of Active Core Consulting and a powerhouse fractional Chief Financial Officer (CFO) specializing in the boutique fitness space. With an impressive finance background spanning PwC, WeWork, and Equinox, Lauren has a unique blend of skills in the HALO sector (Health, Active Lifestyle, Outdoors) to help studios and gyms not only survive...
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June 25, 2025 • 2 mins
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging ...
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In this episode, host Pete Moore reconnects with longtime friend and fellow Emory University alum, Marcus Gordon. They dive into the significant evolution of endurance sports over the years, and the business opportunities surrounding the endurance athlete community. Marcus shares his journey from collegiate athlete and marketing professional to passionate triathlete and entrepreneur—highlighting the explos...
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June 17, 2025 • 2 mins
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging ...
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On today’s episode, host Pete Moore sits down with Emma and Ben Stallworthy, the husband and wife team behind the Melbourne-based, Your Reformer. With a foundation built on serial entrepreneurship and a huge passion for Pilates, Emma and Ben share their story from reviving a rundown health club to scaling a successful chain of gyms, and ultimately selling their business to a major player.
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June 12, 2025 • 5 mins
In today's episode, Integrity Square Founder Pete Moore dives into the roots and current landscape of private equity (PE) — and why it matters to literally 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 in the HALO sector. Ignore at your own peril.
• PE's Evolution: PE started when changes like the Prudent Man Act allowed institutions (think university endowments and pension funds) to invest in private companies. This ushered in a new era for higher-risk, high...
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