Hands-Off CEO

Hands-Off CEO

They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mandi Ellefson.... Show More

Episodes

February 11, 2021 17 min
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What did it take to thrive as a business during a global pandemic?

Jamie Birch is the founder and CEO of JEB Commerce, an award winning full service, online marketing agency specializing in performance marketing. 

In Mandi’s interview with Jamie, you’ll gain insight into what it took to “not only survive but thrive” during COVID-19. 

Jamie was able to take three full weeks out of the office to spend time with his family. He had the...

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How you’re motivating people is probably wrong.

At different stages of an agency growth, there's some different challenges with team enrollment and motivation and generally engagement.

Earlier on in the growth, one of the things that we hear is: “I've hired these people and they're just not doing the level of work that I am expecting them to do.”

Further on, we hear: “My team just generally feels worn out and they'r...

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Transitioning from working in the business to working on the business can be hard.

One of the challenges when you start working less in the business is that you have to rely on other people to be doing that work. As a result, quality tends to drop when the CEO who started the company is no longer doing a lot of those things and running those processes.

So then you are left with this dilemma where you work more and more hours to be ...

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A lot of agencies love having retainers - they are the Holy Grail. Having clients on long-term retainers, consistently paying you month-after-month gives you a strong, consistent cash flow so you can scale your business from that.

But a lot of clients are resistant to purchasing high-ticket, year-long retainers. Why?

It can be very challenging to get to the point where clients are going to commit at this level, and it can take mont...

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Buying patterns changed in 2020 - but that’s nothing new.

Buying patterns have been changing for hundreds of years, but what has changed recently is how quickly those buying patterns have changed. The trend happens any time there’s a recession or downturn in the market. Only the toughest and strongest businesses are going to rise to the top.

But the $1,000,000 question is:

How are you able to position your consulting agency so that...

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Madeleine Wyke Silva is the Healthcare Profit Strategist. She works with physicians to help them grow their practice and add $100K to their bottom line.

When we first started working together, she was at this point where she was having real capacity issues. She could only work with a few clients at a time and that was really capping her income. And the only way that she could make more money is to work more and more hours, but she ...

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Brian Regienczuk was my guest on the podcast today. 

Brian Regienczuk is the CEO and Founder of Agency Spotter, with a mission to liberate the data that helps professionals make better decisions around services suppliers, like marketing agencies.

Brian consults to help top executives in the space, while leading the growth of Agency Spotter’s two products: SpotSource.com and AgencySpotter.com.

In this episode, Brian and I talk about...

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Lorne Greenfield was my guest on the podcast today. Lorne is the Founder of Capital Concepts LLC, his 21st startup company. A native of Montreal, Canada, Lorne holds a Bachelor’s Degree from the Massachusetts Institute of Technology and a Master’s Degree from Stanford University. For the past 20 years, Lorne has focused on ensuring companies experience the growth they desire. His passion is serving small to midsize businesses as an...

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Steve Gordon was my guest on the podcast today. He’s a 2-time entrepreneur, and bestselling author of Unstoppable Referrals: 10x ReferralsHalf the Effort and The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ podcast, and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting t...

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So you’re ready to scale your consulting agency. 

Business is good. You have lots of projects coming in. You’re profitable. Maybe you’re even thinking about hiring more staff to help you out. This is a pivotal time in your business. And there are common pitfalls that can keep you from scaling successfully.

In today’s podcast episode, Mandi takes a deeper dive into the top 5 reasons consulting agencies fail at scaling.

They are:

  • Wea...
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    Timothy Francis from Great Assistant was Mandi’s guest on the podcast today. Through his work as a private consultant, Tim noticed that entrepreneurs desperately needed help with the minutiae involved with running a business - they needed to get those administrative and operational tasks off their plate. Tim started Great Assistant to help entrepreneurs hire an assistant, retain them for years, and make them really profitable. 

     

    R...
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    How do we get such great results for our clients? And how can you model what we're doing so that you can generate bigger results for YOUR clients? 

     

    You become the very best in your industry by delivering better results. You’re able to charge fees that are at the top in your industry, and even create your own category - just by delivering incredible outcomes every single time. 

     

    In this episode, I talk about the simple but po...

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    Want bigger profits... Better results from your team... Higher paying clients... ? 
    YOU must be better.
    On the podcast, I'll share with you 4 ways how you can innovate your service to make it more profitable, and easier to sell too.
    Being a Hands-Off CEO is about 100% responsibility as the leader. Letting go, and delegating ownership is the key to making more, as you work less.

    But it comes at a cost: your willingness to BE BE...

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    Next to hiring salespeople, hiring an Operations Manager is the most difficult position to hire for. I'm going to share with you the three ways that we see CEO’s fail when hiring a Second in Command. And then how to get them right. 

    Even if you find a great candidate, you won’t be able to retain them for long if you haven’t considered what we share in this episode.

    Here are the three main areas where CEO’s struggle or fail when...

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    Shaun Buck owns The Newsletter Pro, based out of Boise, Idaho. It's now a 60+ member team and the nation’s largest custom print newsletter company. His $10MM marketing services company maintain aggressive growth  because it can run without him for months.
    Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list. And has collaborated with marketing guru Dan Kennedy to co-write the No B.S ...

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    To have the level of success and freedom you want, you have to be willing to rock the boat.


    Often these breakdowns are such great gifts because it leads to powerfully choosing what we do want.


    “Pretty good” and “OK” are the biggest obstacles we have working with agency owners. They’re afraid to rock the boat to be able to actually have what they want.


    Are you willing to rock the boat to create the business and life you love?

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    I'm so excited to be sharing with you this episode with Tanya Korpi McLeod. She was a client that started with us about four years ago. We’re sharing her story of how it's come full circle, how she sold the business. 

    She took someone in her 20’s that she had just hired. And developed this young leader so that within five months, she was able to run her company for a year without her when a personal tragedy happened (we sha...

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