From Zero to Booked Out: Build a High-Converting B2B Webinar Strategy w/ Logan Lyles

In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Logan Lyles, founder of Demand Shift. Logan helps B2B agencies and brands turn simple marketing into predictable growth using webinars that actually convert and authentic outreach that builds trust.

Together, they unpack how Logan went from launching his agency to booking dozens of sales calls in just weeks, all without complicated funnels or big ad budgets. He shares exactly how he used LinkedIn, a short survey, and value-first webinars to build relationships and win clients fast.

You’ll learn why most agencies overcomplicate their marketing, and how a back-to-basics approach can help you grow faster, reach better-fit clients, and stop wasting time on tactics that don’t move the needle.

🔍 What You’ll Learn in This Episode:

• How Logan built a full client pipeline in his first month using LinkedIn
• Why a simple 4-minute survey can generate dozens of quality leads
• How to avoid “dead ends” in your marketing funnel and move prospects forward
• The 3T’s of high-converting webinars: Topic, Title, and Thumbnail
• How to promote webinars effectively, even with a small audience
• Why the best webinars educate instead of pitch and how that builds trust
• What to focus on first if you want marketing that’s simple and scalable

If you’ve been stuck in overcomplicated marketing systems that don’t deliver, this episode will show you how to simplify your strategy, attract better clients, and turn conversations into real growth.

Connect with Logan Lyles: https://demandshift.co/webinar-fast-track