In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Logan Lyles, founder of Demand Shift. Logan helps B2B agencies and brands turn simple marketing into predictable growth using webinars that actually convert and authentic outreach that builds trust.
Together, they unpack how Logan went from launching his agency to booking dozens of sales calls in just weeks, all without complicated funnels or big ad budgets. He shares exactly how he used LinkedIn, a short survey, and value-first webinars to build relationships and win clients fast.
You’ll learn why most agencies overcomplicate their marketing, and how a back-to-basics approach can help you grow faster, reach better-fit clients, and stop wasting time on tactics that don’t move the needle.
🔍 What You’ll Learn in This Episode:
- How Logan built a full client pipeline in his first month using LinkedIn
- Why a simple 4-minute survey can generate dozens of quality leads
- How to avoid “dead ends” in your marketing funnel and move prospects forward
- The 3T’s of high-converting webinars: Topic, Title, and Thumbnail
- How to promote webinars effectively, even with a small audience
- Why the best webinars educate instead of pitch and how that builds trust
- What to focus on first if you want marketing that’s simple and scalable
If you’ve been stuck in overcomplicated marketing systems that don’t deliver, this episode will show you how to simplify your strategy, attract better clients, and turn conversations into real growth.
Connect with Logan Lyles: https://demandshift.co/webinar-fast-track
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.