Why Clients Say No to Your $20K Offer — and Yes to Your $100K One

Your $20K proposal isn’t failing because of the price — it’s failing because your consulting firm’s value proposition isn’t landing. And ironically? The same clients who ghost your $20K pitch might eagerly say “yes” to $100K — if you position it the right way.

In this video, Mandi Ellefson shares the agency positioning strategy that helped one firm move from stalled $30K deals to consistently closing $100K+ engagements — with the same clients.

🎯 You’ll learn:

1. Why smaller offers feel riskier than premium ones

2. The #1 reason your “reasonable” price is still getting rejected

3. How to reframe your services into strategic growth outcomes

4. A client-tested approach to selling $100K+ projects with confidence

5. What premium buyers actually look for before they say yes

🚀 Want to Work With Hands-Off CEO?

1/ Book a Free Strategy Call

If you’re ready to reposition your firm and start closing premium deals, let’s talk.

👉 handsoffceo.com/scale

2/ Read the Book – *The Hands-Off CEO

Learn the framework behind scaling premium consulting engagements — without doing it all yourself.

📘 handsoffceo.com/book

3/ Download the Free Revenue Recovery Map

Unlock hidden revenue in your firm and learn how to command premium fees without more complexity.

📄 handsoffceo.com/map

📍 Chapters:

00:00 - Intro: From $20K Grind to $100K+ Deals

00:38 - Shift #1: Own the Sales Process (Without Overexplaining)

01:27 - Shift #2: Reposition Around Results — Not Scope

02:18 - Shift #3: Speak to Bigger Problems

03:14 - Shift #4: Make Your Offer Obvious (and Premium)

04:30 - What Happens When You Shift All 4

05:02 - Want Help? Here’s Where to Start