Your $20K proposal isn’t failing because of the price — it’s failing because your consulting firm’s value proposition isn’t landing. And ironically? The same clients who ghost your $20K pitch might eagerly say “yes” to $100K — if you position it the right way.
In this video, Mandi Ellefson shares the agency positioning strategy that helped one firm move from stalled $30K deals to consistently closing $100K+ engagements — with the same clients.
🎯 You’ll learn:
1. Why smaller offers feel riskier than premium ones
2. The #1 reason your “reasonable” price is still getting rejected
3. How to reframe your services into strategic growth outcomes
4. A client-tested approach to selling $100K+ projects with confidence
5. What premium buyers actually look for before they say yes
🚀 Want to Work With Hands-Off CEO?
1/ Book a Free Strategy Call
If you’re ready to reposition your firm and start closing premium deals, let’s talk.
2/ Read the Book – *The Hands-Off CEO
Learn the framework behind scaling premium consulting engagements — without doing it all yourself.
3/ Download the Free Revenue Recovery Map
Unlock hidden revenue in your firm and learn how to command premium fees without more complexity.
📍 Chapters:
00:00 - Intro: From $20K Grind to $100K+ Deals
00:38 - Shift #1: Own the Sales Process (Without Overexplaining)
01:27 - Shift #2: Reposition Around Results — Not Scope
02:18 - Shift #3: Speak to Bigger Problems
03:14 - Shift #4: Make Your Offer Obvious (and Premium)
04:30 - What Happens When You Shift All 4
05:02 - Want Help? Here’s Where to Start
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