Hank's Business and Marketing Tips
Marketing and business tips
Episodes
October 15, 2025 • 15 mins
I was luck enough to speak with Lucky Kannon, the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled back the curtain on the technical side of email marketing and explore how these unseen systems keep campaigns running smoothly and landing in inboxes.
Lucky breaks down what an MTA really is and why it’s critical ...
Mark as Played
September 18, 2025 • 33 mins
This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.
Scott highlights the “big three” automation flows every brand should have in ...
Mark as Played
August 19, 2025 • 27 mins
In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.
With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.
Is SEO Still Relevant?
Al’s answer was clear—yes...
Mark as Played
August 26, 2024 • 45 mins
In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.
Highlights:
🎙️ Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.
🛠️ Solve Pain Points: Busine...
Mark as Played
August 19, 2024 • 34 mins
Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO.
Highlights📈 Quality over Quantity: Focus on fewer, high-quality blog posts to ensure better SEO results.🤖 Avoid AI Pitfalls: Relying solely on AI-generated conten...
Mark as Played
July 22, 2024 • 44 mins
In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving a...
Mark as Played
April 9, 2024 • 32 mins
Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.
Key points:
Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low.
The ability to run a "micro-business" as a solopreneur with just a few remote support worke...
Mark as Played
March 11, 2024 • 34 mins
In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology.
Highlights📝 Business is a vehicle for your life, not your entire life.🌱 Understand what season your business is in and be intentional with your actions.⏰ Conduct a t...
Mark as Played
February 29, 2024 • 31 mins
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM.
Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses.
ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for spe...
Mark as Played
February 19, 2024 • 31 mins
In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures.
We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business.
Highlights:💡 Mindset is crucial for success in business. It involves having a positive attitude, finding the bright spots, and staying read...
Mark as Played
January 17, 2024 • 35 mins
In this episode, I interview Danielle Perlin-Good.
Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and perso...
Mark as Played
December 4, 2023 • 29 mins
In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences.
Top Takeaways:
Public Speaking Benefits:
Public speaking is a valuable skill for personal an...
Mark as Played
November 8, 2023 • 24 mins
In this episode, I speak with George Kocher about growing a business.
Key takeaways:
The importance of tracking and analyzing your marketing efforts to identify what is working and what isn't.
Cast a wide net and experiment with different marketing channels to determine the most effective ones.
Create unique and authentic content to stand out in a crowded online landscape.
The necessity of planning, executing, refl...
Mark as Played
October 24, 2023 • 27 mins
In this episode, I am joined by Catherine B. Roy, an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom.
Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online.
Catherine enjoys the distinction of being an offic...
Mark as Played
October 31, 2022 • 1 min
Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken's Website: https://www.kenisemail.com
Video:
https://youtu.be/5fB9qYS102U
Audio:
Mark as Played
October 10, 2022 • 3 mins
I had the chance to meet up with Brian Glibkowski, PhD to discuss how sales is a two way street. Well any conversation should be a two way street.
Make sure to check out Brian's Framework and book about Answer Intelligence (AQ).
Connect with Brian:
On Linkedin: https://www.linkedin.com/in/glibkowski/
Website: https://www.raiseyouraq.com
Free Explore AQ test + 10 Page PDF Report: https://www.raiseyouraq.com/explo...
Mark as Played
March 14, 2022 • 3 mins
Has a chance to catch up with Chuck Hester recently and wanted to get his advice on growing your network now that we are able to meet more in person.
Website: https://www.chuckhester.com
Linkedin: https://www.linkedin.com/in/chuckhester/
Video:
https://youtu.be/r4vvT78qyqo
Audio:
Mark as Played
February 22, 2022 • 4 mins
In this episode, I talk about my trip to Statesboro and Savannah Georgia. I had the opportunity to frequent many restaurants and had different experiences at each one.
Customer service can make or break a business and if you do not make the experience good, you will not thrive as a business. You can get away with mediocre products and services coupled with excellent customer service, but not with poor products and services matc...
Mark as Played
January 24, 2022 • 24 mins
In this episode, Lina Rugova talk about three things that you should focus on in 2022 for marketing and branding a business. You will be surprised about Lina's pick for the number one item! Listen and learn!
We mention numerous tools that will help you this year such as Wordpress, Elementor, Wix, Squarespace, Canva, Coolurs.com, Fiverr, SEMRush, Moz, Google Search Console, Uber Suggest, Screaming Frog, Google Business Profile.
...
Mark as Played
January 12, 2022 • 35 mins
I am joined by Jen Capstraw. Jen is a speaker, consultant, trainer, and email geek who sent her first email campaign in 2002. Jen serves as president/co-founder of Women of Email, a nonprofit org with 6,000+ members aimed at promoting leadership and cultivating professional growth among women in the email industry.
We talk about the future of email marketing and how Women of Email helps empower women in the email industry.
Wo...
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
On Health Stuff, hosts Dr. Priyanka Wali and comedian Hari Kondabolu tackle all the health questions that keep you up at night with hilarity and humanity. Together they demystify the flashy trends, and keep you informed on the latest research. You can rely on Health Stuff to bring you real, uninhibited, and thoughtful health talk of the highest caliber, and a healthy dose of humor.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!