172: Effective influencers, social salaries, data-driven decisions

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Talking Point: Does influencer marketing really pay off? Spotlight: Looking back at Lush's decision to quit some social channels Quick News & Quick Takes: Why it's time to get serious about data Quick News & Quick Takes: Aligning internal and external comms Quick News & Quick Takes: Content marketing trends for 2023 Q&A: Salaries of social media jobs Closing: What annoys PR pros and journalists about each other? ARTICLES AND LINKS Does influencer marketing really pay off? Lush has no regrets about quitting Instagram and Facebook The hard skills gap we continue to ignore (essay in the 2023 Relevance Report) 2023 is the year when internal and external communications align 80+ content marketing trends for success in 2023 We’re simply not paying our social talent nearly enough 18 ways PR people piss off journalists 12 ways journalists piss off PR people FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices