He Said, She Said: Razor Branding™ Podcast

In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. 

In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive to retail to manufacturing. With over...

What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in one of the most crowded markets in the world.

In this episode of the He Said, She Said: R...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, and most business owners do not fully understand what they are being sold. 

Wen...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and go straight to tactics is everywhere.

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets.

Bryce brings a rare perspective shaped by nearly two decades across luxury real estate, fulfillment logistics...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-brand industrial company with a small team and long sales cycles.

Heather shares how her background spanning agency life and in-house roles shaped the...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead.

Andy brings a perspective shaped by decades of experience scaling B2B companies and working with brands like Sprint, Comcast, and Oscar Mayer, a...

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira, marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they could learn from the consumer world.

Juliana brings a rare perspective, having worked across both sides of the marketing divide at companies including Ralph Lauren, The Met Store at Th...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls Group, to talk about what it really takes to build a marketing function from the ground up inside a mid-size industrial manufacturer – and keep it growing for more than 25 years. Michelle shares how she started with no office, no budget, and catalogs hanging from wires, a...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really takes to build and market a law firm brand in one of the most complex and competitive spaces in professional services.

William shares how corporate law firms requ...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about what it really takes to manage and grow a brand across multiple locations with a small but mighty team.

Laurie shares how her team balances national brand consistency with local visibility, using location-specific SEO, testimonials, and content to strengthen th...

In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Howard Kelly, Director of Marketing at S&S Cycle — a Wisconsin-based manufacturer that has been making Harley-Davidson motorcycles faster, louder, and more powerful since 1958. If you’ve ever wondered what it looks like to build a brand so strong that customers tattoo your logo on their bodies, this is the episode for...

In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Chanelle Yarber, a marketing strategist, agency owner, and in-house marketer at First United Bank who has spent over two decades doing something most people only claim to do — actually connecting with the customer.

Chanelle’s path into marketing didn’t start with a job posting. It started with journalism, speech and debat...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Libby Cain of Extraco Banks to discuss how data can strengthen marketing strategy without losing the human side of the brand.

Libby shares how her team built a unified customer data approach across the organization, using insights from multiple departments to create stronger segmentation, improve conve...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Cathy Bertrand, a marketing leader at Rittal and Eplan whose career path took an unexpected turn from mathematics to global marketing leadership.

Cathy shares how her analytical background shapes her approach to marketing today. Instead of treating marketing as purely creative, she sees it as a b...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Rob Einterz, a marketing leader in the global chemical industry, to discuss how branding works in complex B2B markets.

Rob shares how chemical companies build brand loyalty through reliability, relationships, and niche specialization. With long sales cycles, strict regulations, and highly technical b...

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Camberly Gilmartin, a seasoned marketing leader who has built her career on both the agency and corporate sides of the table.

Currently leading marketing within the highly regulated world of community banking in the Pacific Northwest, Camberly brings a rare perspective to the conversation. From navigating ...

How do you market a craft that most people don’t fully understand—and can’t buy on impulse?

In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Sam Arcot of Rugo Stone, a national natural stone contracting company that fabricates, installs, and restores everything from floors and walls to mosaics, statues, and historic stonework.

Sam breaks do...

In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Ann Barilleaux, SVP Marketing Director for JD Bank, Louisiana’s Community Bank™, to unpack what it really takes to market a bank—where compliance is non-negotiable and trust is everything.

Ann shares how marketing in a regulated industry forces you to think differently: every message, sign, and dis...