June 12, 2025 • 46 mins
In this inspiring episode, I sit down with the dynamic duo behind Biohack Yourself, a wellness empire born from transformation, resilience, and relentless pursuit of optimal health. From an unexpected meeting in a café to producing one of the most-watched fitness documentaries ever—From Fat Lolly to Six-Pack Lolly—Anthony and Tereza Lolli share their deeply personal journeys of weight loss, parenthood, entrepreneurship, and biohacking.
We dive into:
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How they turned personal health struggles into a thriving media brand
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Why coaching changed everything (and how they've worked with over 30 coaches!)
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The story behind launching Biohack Yourself Magazine
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Tips for health coaches to stand out in a crowded industry
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The power of documenting your real life—even the messy parts
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Working as a couple and raising confident, camera-ready kids
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Marketing strategies for coaches without business backgrounds
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Why personalization and availability win in the coaching world
Whether you're a health coach, biohacker, entrepreneur, or just someone looking to take control of your health, this episode is a must-listen. Get ready to be motivated, educated, and entertained by two people who are living proof that radical transformation is possible.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hey, welcome to thisshow, my Power Couple.
I'm so excited to have you both here.
I've done so much research on whatyou guys have done and I really
appreciate you jumping on the showto just share all your background
and everything with the audience.
So thanks again.
Of course.
Thanks for having us.
Thanks for having us.
Yeah, no, I appreciate it.
So listen, first off, I wanna just kindof get an idea of your background story.
(00:26):
I want know who.
Hit on who first?
Yeah.
I mean, look, we, we, we, you know,our backgrounds are very, very, very
strategically aligned with your showbecause both of us have a history of,
um, having not been in shape and ingetting in shape and working with coaches.
(00:47):
Mm-hmm.
You know, on a personallevel, we met organically.
I was in a cafe.
She was in a cafe.
We were sitting.
She was having a meeting.
I was having a meeting.
She was eavesdropping on my meeting.
I was aware that she existed 'causeshe was a beautiful woman in a cafe.
And, uh, she was in media andentertainment, uh, as a model
and actress and a singer.
And she ba based on my, the businessconversation I was having, she
(01:09):
thought we were like music executives.
And so she was looking for alocation to shoot her music video.
And I happened to have a mansionthat I was using oftentimes
in movies and music videos.
I was working with many different, um,artists and rappers from New York City.
And, uh, then we became friends.
You know, we were like platonicfriends for very organic, for,
(01:31):
for months and months and months.
And then eventually we got together and westarted a media company with our kids and.
And, uh, it turned into one ofthe biggest, uh, longevity, uh,
health and wellness platforms,uh, for, for biohacking and, and
anti-aging called Biohack yourself.
But the story really started, uh,she met me when I was 315 pounds.
(01:55):
I was 315 pounds morbidly obese.
Out of control, ready to die byfatness like many people eventually do.
It's a slow death.
It's a slow suicide really, when youthink about it, when you're outta
shape, it brings so many other problems.
Her, on the other hand, she was, uh, in,in great shape and then all of a sudden
(02:15):
when we had kids, much like many women,she got outta shape with a mom bot.
Yeah.
And frail, I would say.
And frail.
I lost a lot of my muscle mass.
Mm-hmm.
I wasn't, I wasn't walking much, I wouldsay I was just constantly like stationary.
So I was the other opposite spectrumof, of, you know, gaining muscle,
but, but we fit the demographic ofwhat a coach would wanna work with.
(02:37):
Right.
Yeah.
Fitness coaches.
So we produced, starred and developedthe most watch fitness documentary.
Ever made called, uh, from FatLolly to six Pack Lolly, the
ultimate transformation story.
We filmed it.
I was the subject matter of it.
(02:57):
It showcased me being 315 pounds,losing 125 pounds in nine months
with my wife's inspiration, mychildren, my wife, by my side.
Every single day of it tape.
And we aired it during the pandemic.
Mm-hmm.
It showed the transformation,the training, me working
specifically with a coach.
Yeah.
In the documentary, Iwould say many coaches.
(03:17):
Many coaches.
Yeah.
And, you know, and it's, and basically inthe documentary, I was like, I. I sucked.
I was trying to coach myself.
Most fat people are outta shape people.
Yeah.
Think you know it all.
And if you're a business ownerwith any type of success, then
you really think you know it all.
Mm-hmm.
And so what happened was I needed tohumble myself down and say, I don't know.
(03:37):
I. How to fix thisproblem, which was my body.
I need to hire help.
And I think he got differentwhen he, he realized no longer
can I just rely on a trainer.
It really needed to be an overall coach.
The coach really gives you anoverall understanding of your,
your eating habits, your sleepinghabits, your workout regimes, your
cardio, uh, your mental space, right?
(03:59):
So.
Going from just, you know, workingout with a trainer, a session or two
here to an overall coach who knew youroverall motivation and your mindset,
and worked on your mindset day in andday out, and was there for you for him.
You know, every single day.
That was a big, big change.
Yeah.
And I myself worked with, Ithink six different coaches.
(04:22):
Yeah.
Throughout the super lollies.
Well, yeah.
Now in total I've workedwith 32 different coaches.
Yeah.
You know, now we workwith biohacking coaches.
Now we work with bio.
Yeah.
We believe in coaching.
Yeah.
Through and through me as a, as a childback home in Armenia, when I was growing
up, I went to so many sports, you know,and really based on the coach that I had.
(04:42):
It shaped and formed my life in a way.
You know, I loved my ping pong coach.
So ultimately I became a pingpong champion, you know, a third
place champion, and then I didn'tlike, let's say my swimming coach
and that kind of fell through.
So we heavily believe in coaching.
Our children are beingcoached now on, on all bases.
(05:02):
We have a private pickleball coach.
They have a swim coach, boy Thai Jiujitsu.
They have a, an etiquette coach.
They have an acting coach.
So.
We let the experts do what they'regood at and we're very good at taking
directions and, and excelling becausewe have the mission and the motivation.
(05:22):
No, that's awesome.
And, uh, I can not, not get a betterplug for coaches than what you just said.
'cause obviously you're supersuccessful and you see the
results on a day, day-to-daybasis just looking at your feed.
So one of the things that I wanted tojump into right away, because I, this
is, this is something I deal with ofcourse with a lot of people I know.
Do have some hesitation.
You, you, you, you're basicallybroadcasting so many aspects of your
(05:46):
life, yourself, uh, your children.
How did you come to that, uh,comfortability being on camera,
being documented, to the extentthat you guys are really filming and
taking in all the different aspectsof your life, can you just talk,
talk to a little bit about that.
He was that way.
Even the day, the day we met, he wasalready self recording everything.
(06:07):
Yeah.
I mean, look, my dad, when you look at thedocumentary, right, we talk about my dad.
My dad used to run aroundwith a bird on his shoulder.
And put the bird on your shoulder andtake a Polaroid picture and charge you
$5 and called the photo with the parrot.
You know, I was always around cameras,I was always around, things like that.
To be honest with you, I was never reallywanting to be in front of the camera.
(06:27):
I. I liked being behind the scenes.
But then when I becamesuccessful in business, I started
getting nominated for awards.
I started getting written up and I startedgetting invited to Fox, C-N-N-A-B-C-C-B-S.
And then I had stories that wentviral where a hundred people tattooed
my company logo on their body.
'cause I helped them makemoney and they enjoyed.
(06:48):
So it's almost like you're who cantell your story better than you.
Yeah.
You know what I mean?
And then when you're an entrepreneur.
Unless it's your wife or your bestfriend that's witnessing your story, then
no one else can articulate the story.
And then also, if you're not.
Famous, like a Hollywood staror you're not infamous, nobody
(07:08):
cares to tell your story.
Mm-hmm.
So you have to tell your story inorder to be able to communicate.
Because business, there's something,there's, there's equity in, in visibility,
there's visibility, equity that has acurrency as well in business and in life.
It's what you know, whoyou know or who knows you.
Mm-hmm.
(07:28):
Right.
All of us here.
We don't know Theo, uh uh, Theo Vndoesn't know us, but we know who he is.
Right?
Theo Vn could walk intoyour gym right now.
Yo.
Yo, Theo, your money's no good here.
You know what I'm saying?
Yeah, yeah, yeah, yeah.
That's, that's currency.
Yeah.
Right?
Mm-hmm.
He don't know who, he doesn't know us froma hole wall, so that's a important thing.
(07:49):
When you understand the currencyof it, then you understand
how to use it to your benefit.
No, I just wanted to add on, on my sideof things, I actually always wanted to be
a performer, so I'm the complete oppositewhere I wouldn't document my day to day.
I wouldn't document the unpolishedthings of rehearsals and failed
recordings or any of that.
(08:11):
I would only want to, I. Be aperformer at perfection level, right?
Whereas this guy, he wouldwant to document the process.
And to me, when we met, thatwas actually very enlightening.
'cause I'm a very organized person.
So like throughout my entire life,all of my photo albums, video albums,
documentation was all extremely organizedin my Dropbox, in my Google Drive.
(08:33):
I can tell you since the moment wemet in 2013, my organization went
outta whack because it was too muchcontent being created on day to
day, this casual candidate thing.
So I think this is why we made a perfectcouple, because he loves the imperfection
process, documenting, and then I lovethe perfection and polished product.
(08:55):
Product.
So we kind of bring both,um, to all of our projects.
And then our kids are also our projects.
So when they were born at 14 daysold, I booked our daughter her first
job, which was Pamper LERs print ad.
And then she started makingmoney and getting out and
really interacting with adults.
And I noticed as a little baby,she was talking sooner than most.
(09:16):
Kids.
She was walking sooner than most kids.
She was more friendly than most kids.
And her confidence was like incredible.
At the age of two, there were no terribletwos and tantrums 'cause she was so busy
being loved by everyone and cherished.
So we kept going and in factwe brought our son into that.
In the interim, they made moneyand they bought real estate.
(09:37):
But the main, main asset that wewere gaining out of this kind of
visibility, them being on camera andbeing in projects, was the confidence.
So now they are born feelingcomfortable with camera and appearances.
So that makes us the perfect familyto go around and document all of
our journeys, um, and put them out.
So our audience follows us and learnsso much from what we're learning.
(10:00):
Yeah.
No, that is amazing.
And, and that's a great gift to give toyour children because, and I lot kids have
that, so Yeah, it's a beautiful thing.
So, speak kind of about the authenticitypart, because I think that's what's
been so attractive to, you know, youand your brand and, you know, kind of
ditching the, that perfectionism thingand just kind of just showing people
a, a product that's, that's real.
(10:22):
Yeah, I mean look in the Fat Lollydocumentary we showcased me having blood
bags and my wife literally wiping mybehind 'cause I had to poop standing up.
And that actuallyresonated with audiences.
Yeah.
Women were reaching out to her on socialmedia, like, how do I get my husband?
What did you do to getyour husband motivated?
(10:43):
That w we had no idea.
In fact, thousand whip lashes, there waslike, we were actually having arguments
about keeping that scene in the movie andI said, look, I think we should do it.
'cause she was breastfeedingand wiping my ass.
It was like, as it was poop.
All she was, I waslike, hun, this is real.
This is our life.
That's thunk the worst.
That, and then that's what did it.
And then men were like,yo, bro, I'm like you.
'cause I spoke to the 1%.
(11:04):
I didn't hide who I was.
I didn't hide the Rolls Royce.
I didn't hide the mansion.
I wanted to talk to my kind.
There's a lot of us out there.
There's business owners that haveit all but don't have their health.
Mm. And there's business ownersthat you cannot buy health.
You cannot buy someoneto work out for you.
So no matter how smart you are,how powerful you are, how much
money you have, you gotta do thosepushups, you gotta eat that food.
(11:27):
Mm-hmm.
So that really resonated.
And then at the end of the documentary,I said to the camera, I said, but you, I
bet you're thinking it's 'cause I'm rich.
That that money bought me this.
No, it did not because when wecompeted, we competed backstage.
That was not a multimillionairenetworking event.
That was all regular people, truckdrivers, post office workers, single moms,
(11:51):
nurses, nurses, all of them investingin coaching, all of them having coaches.
There's a coach for your budget.
I don't care.
Yeah, they exist and so we recognize that.
The people that are committed backstageand all of our friends and all of our,
you know, obese friends and all ofour mom friends, everybody that was
competing, taking their shirts offwith loose skin and all with stretch
(12:12):
marks, they did not have money.
I. We were way above theincome bracket of anybody.
And, and we've actually, like I said,we've touched so many coaches and
there's such a big range of, of pricing.
Like we've met incredible coachesthat only charge $250 a month.
Right.
And they're available ontexts, and they're available
on calls, and you're like.
(12:33):
I don't like this meal.
Can you substitute thiswith sweet potatoes?
How many grams would like literallyhandholding you and babysitting
you for $250 for the entire month?
Right, right.
And they're investedheavily in your success.
They'll take your photos, they're lookingat your physique for competition purposes.
But aside from that too, and evenpersonal trainers, like, like the, the,
(12:55):
the, the guy that in the documentaryFrancisco who died in the documentary
too, um, he was a Dominican barber.
Who owned real estate in, in Dr. Andwas starting wanted real estate coaching
in New York to build his portfolio.
When I met him, I said,bro, I can teach you.
(13:16):
This is what I do.
Real estate, like, no problem.
So there was a value exchange.
So he's teaching me how to get in shape.
I'm teaching him how to, so there'sa lot of things that you could do.
Swapping, swapping, value, extreme,you know, and so there's a lot.
Definitely.
I'm glad that you brought that up becauseI think what is considered at least.
When a lot of people are starting out thathealth coaching is a saturated market,
(13:39):
I think that's bullshit complete becauseagain, there's so many unhealthy people.
So this is limitless access toactual people who want your services.
But, but if you want to give them thatand then, okay, there's a lot of coaches.
How do we stand out?
What do you think is some of the firststeps that a coach should be doing?
Well, first of all, there'sriches and niches, right?
(14:00):
So there's two types of coaches.
There's the one-on-one coaching,and then there's the coaches that
wanna get in and then scale, right?
They wanna scale, they wanna, that'sa whole nother level of coaching.
All I can tell you about is Ilove the one-on-one and Theresa
as well, knowing who my coach is.
(14:20):
There's always gonna be a market for that.
That's a tailor.
That's a tailor.
There's always a market likeprecision coaching, right?
Individualized coaching.
That has always, always helped us.
Like we would go out with our coaches, wewould hang out, we would talk with them,
and the fact that they would be availableand invested in your success made them,
(14:40):
made us wanna keep going to them, right?
So we were a repeat customer.
Our customer value was.
Was pretty long.
You know, we kept and areferral referrals basis.
Referrals, absolutely.
Yeah.
Referring business.
But now we, I also worked with a coachwho was a scaled coach and he dumped
me on the, one of the assistants.
And all I had to do was go throughthe app and put my things, and
(15:02):
it was a lot more on me and even.
That experience that I was already winningawards and I was a two time bikini pro.
I was like, this is like, I can't do this.
It seemed overwhelming.
Right?
Right.
Versus the ones that are available overthe call and you know, when you're just
starting, all you need is that push, thatavailability and then it becomes easier.
Right.
(15:22):
So those coaches had thatwant that kind of success.
They need to know that theyneed to dedicate time right.
To their clients.
Then, by the way, if you wannabe a high income coach earner.
You gotta work with high incomepeople and high income people want.
Personalization.
Yeah, that's it.
And, and right now we are seeingin the biohacking field, right?
(15:42):
If you are knowledgeable in thebiohacking world and the keto diet,
the fasting diet and all of that,you got, you gotta add value to your
knowledge, so then you can be thatoverall coach to your client, right?
I mean, how much moreyour coaching can be.
Valuable if you're, if you'retelling them, go to infrared sauna.
Yeah.
You know, like our current coachesnow, every week they're like, yo,
(16:04):
you gotta try this brain optimizationpeptide, you gotta do this.
You gotta, they're out there inthe field going to conferences,
getting educated, bringing us thelatest and the greatest information.
Hey, I just tested this, this is great.
You know, so that's you, that's how youcould sell yourself is really, it's very
easy to, 'cause most, most entrepreneurs,if you're successful, you're unavailable.
(16:25):
So just sell availability.
Right, right, right.
It, I, I'm just thinking, right.
If I was a coach, let's say, and I wasthat available, then you would basically
be living your life for your clients too.
If, let's say you have a lot clients Yes.
Of clients because youcan increase your pricing.
You can sure increase your pricingif you're that much in demand.
(16:45):
It sound good.
Yeah.
Then you could increase your pricingand that happens all the time.
See what happens in the coaching industry,we know, 'cause we ran a very large
coaching business where based on thedocumentaries we were referring coaches
and we were doing 50 50 rev share.
We stopped doing that because.
People wanted, they would watch thedocumentary or the docuseries and they're
like, I wanna be coached by Anthony.
(17:05):
I wanna be coached by Theresa, but we'retoo busy so we were referring it out.
Right, right.
But what happens is similar to whathappens to Equinox, is the coach
comes in and trains under Equinox.
Right.
And there's a high level, youknow, wealthy people going to
Equinox, then they're like, yo, bro.
You know, like, uh, I'mthinking about going on my own.
And then they take the 10 clients.
(17:26):
There's rapport, there's, there'ssecrets, there's intimacy, there's,
you know, I, I, I'm, I don't, I don'twanna, I gotta eat this cake or whatever.
Like all these things that people dowhen they relate to their coach and
then there's, um, then they take them.
I. Then they leave Equinoxand then it's great.
But then people move, people getdivorced, people get married, and then
now they go back to a new Well, yeah.
(17:48):
Because they don't have marketing skills.
Right.
And so that happened to us.
We were referring business andlike, you know, we were getting
clients that were paying two,three $20,000 a month for coaches.
We had billionaires in multimillionaires.
Mm-hmm.
And then.
The coaches, you know, 'causethe industry, most people, when
they turn to coaching, it's acertain demographic of person.
(18:08):
It's a person that was coached and waslike, I would like to make a living.
Like, I bet you I could do a, I couldhelp my, my friends and a lot of that.
But they don't have business experience.
They don't, you know, it's a lot.
Um, and so it, they, they don't knowmarketing, so they get stuck with.
Having to find clients and thenthey need to go find a new wealth.
(18:29):
So that's why we stoppedthat, that industry business
and focused on other things.
But it was nice when it last,it helped a lot of people.
Helped a lot of coaches.
I think another thing that helped mechoose a certain coach before in my
experience was um, let's say the coachwas more of a higher end, wasn't to
totally scaled, but also wasn't thetotally available coach somewhere in
(18:51):
the mid level where I was like, yeah,he's gonna take me to my pro card.
He provided me with weekly availability.
It was like, you know, we can have twotimes a week, uh, one hour conversation.
Right.
To me, that was very comforting.
I was like, okay, he's not gonnabe texting and messaging me.
I'm not gonna be like on, he's not gonnabe on call, but at least I have two
(19:14):
hours of his time a week so I could jotdown my notes and I can actually get
all the information during our call.
So that was another very helpful thing.
Help me select certaincoaches, I would say, right?
Yeah.
I mean, look, it all depends.
Like we even, we did a documentarycalled The Guru with George Farrow,
one of the most famous coaches.
Coach of all coaches.
Coaches.
We did his documentary,started working with George.
(19:36):
Uh, on bulking and that wassuch an interesting experience.
But George works with super, super pros.
He did the Jackson Guy Green, like somecoaches, their, their coaching style is
different when you're on the pro level.
You know, I became a muscle model pro.
She became a two-time bikini pro.
But that's a good pointyou're bringing up.
So like with GeorgeVera for example, right?
(19:57):
He.
Has been impressed so many timesby so many athletes who live and
die muscles that our tiny miniachievements were like, nothing for him.
Nothing like nothing.
I mean, I, for example, I wouldn'tget inspired to go harder, right?
Mm-hmm.
So that's another thing.
You gotta really know whoyou're choosing as your coach.
(20:17):
Mm-hmm.
Like, you wanna impress your coach.
Right, right, right.
Yeah.
Yeah.
So that.
Them being impressed.
Impresses you right back.
Yeah.
And you're going, yeah.
Mm-hmm.
So it's, it's really, really, and oneother thing I learned from Anthony, it's
okay to keep going and change a coachand find the better one that actually
fits you To me, I'm like so loyal.
If I find a coach, I'm like,okay, I'm just gonna make it work.
(20:38):
I'll fight with that person,I'll make him learn me and what,
how, what I like and whatever.
And I'll.
Keep going like that, but itactually was the wrong approach.
The right approach was if there'sno synergy and if there's something
that's blocking the inspiration.
'cause working out bodybuildingis already hard enough.
You gotta psych yourself up.
Especially there's for, for women,there's weeks at a time where you're
(20:58):
just down, you don't wanna go.
Right.
So if your coach is there andinspiring and motivated by your
success, motivated and, and bebefriending to you too, and really
thinking of even your cycles, right?
Hey, did you get your cycles?
Are you, are you tracking that today?
Let's not go heavy becauseyou're actually on your.
Third day of your cycle, youshould be taking it easy.
(21:20):
These kind of really, and like, youknow, like I remember when Mike, you
know, would, was like, go eat a burger.
Go eat a cheeseburger, go eat some fries.
Like, I love those moments where you're,you're like hoping that you've earned it.
You know what I mean?
Like there's a lot of, like Therezasaid, there has to be that chemistry.
Yeah.
That synergy and, um, competence.
(21:40):
Yeah.
Yeah.
And again, like youalso plateau out, right?
Like, so you'll reach your goal and thenyou, you all wanna go a little bit higher.
That might not be the same coach thatyou need to get from this eight point
A to point B. And I, that's one of thethings that I learned just in business.
Like, you know, there's that coach whogets you the six figures, then there's
that coach that gets you to seven.
You know, it, it's, it's a thing.
(22:01):
So I definitely respect that andI'm glad that you brought up.
Marketing because that is the one thingthat health coaches who are just starting
out, really are really concerned about.
They're generally not marketers.
They're not very much into thebusiness aspect of a lot of things
'cause they're just healers.
They want to help, theywant to change lives.
What have you found to be maybe the best.
(22:24):
Marketing strategies for someone who'snot very experienced in marketing, what
kind of advice would you tell them?
Well, look, there'sdifferent levels, right?
There's website, there's socialmedia, there's a lot of free
marketing that you can do.
Mm-hmm.
That money can't buy.
Having a social media brand that's,that's organic, that has, um, that
(22:45):
provides value and that's on trend.
You know what I mean?
It has to be on trend.
Mm-hmm.
Instagram and social media isa lot like music, you know?
And if you're not speaking therhythm of the algorithm and
the rhythm of the eyeballs.
Mm-hmm.
And you come across old and antiquated,and now it could look like you're
wearing a 1960s bell bottomsthat's not in style or whatever.
(23:09):
You know what I mean?
And so it boils down to.
You being hip and you know,and understanding your audience
and whatever that you're doing,that's free, that's working.
If you put money onto it, itwill work on a greater scale.
But putting.
Uh, perfume on a turd is not gonnachange the fact that it's a turd.
So putting ads, spend money on stuffthat's not working organically.
(23:33):
So first, figure outthe free stuff, right?
It's like, same thing like with coaching.
Like if all of a sudden you'regetting a lot of referrals, then
your coaching is working, right?
If all of a sudden people are gettingin shape and they're sticking with
you, then you're a good coach, right?
That's your telltale sign, right?
And so.
Now let's scale or increase ourprices so that my, my suggestion is
(23:54):
be it'll, marketing will run to you.
Like in, if you have a good product,there's a thousand marketing agencies are
like, yeah, give me this much and we'regonna just throw gasoline on the fire.
Boom, boom, boom, boom, boom.
This is what you're doing wrong.
I got it from here.
Mm-hmm.
Right.
You have to have a good product.
Well, me, me, as a woman, I foundall of my coaches through their.
(24:16):
Results.
Um, and what, why do I,what do I mean with that?
Let's say I had targeted togo compete with WBFF, right?
I would go to the WBFF Instagramand website and I will search all
the winners and who looks amazing.
Then I would go back and stock theirInstagram and find who their coaches.
Okay, so, you know, same, samething with right now there's running
(24:37):
clubs, there are cold plunge clubs.
There's, you know, there's obviously theentire bodybuilding community that is
really, really based on coaching alone.
And what I say is I look at coachesas like, uh, recording labels, right?
Mm-hmm.
You gotta have your Rihannas,you gotta have your Beyonce's,
you gotta have your Jay-Z's.
Once you have polished andlike incredible looking.
(25:01):
Athletes or runners oryou know, one of those.
Models, right, that youcan actually showcase.
Then it just starts coming whenyou're, especially, you're kind of
going around in the communities,you're going into those shows.
You're going and you're talking to people.
I actually believe in theold school personal touch.
Like I love when people are, youknow, on the ground going to all
(25:24):
the shows, going to the expos, goingto the bodybuilding shows, the, the
run clubs, the, the cold plunges.
'cause those people are all into health.
You're gonna find clients, thenyou're gonna say, Hey, look
at my last, you know, person.
I just won this and thiscompetition, for example.
Then there are with bikini showingtheir muscles, you're like,
oh, you know what you're doing.
(25:44):
So that's how I've booked my coaches.
I've found my coaches throughtheir results mostly on Instagram.
Yeah.
So that's the one thing thatI find that health coaches
can easily get testimonials.
That's kind of our, our bread and butter,especially when we're starting out.
So yeah, get, get the pictures, get thebefore and afters, a hundred percent.
Yeah.
So that's a big deal.
(26:04):
So I guess, um, one of the things thatI was also curious about, because what
you're doing, I want to give you a lotof credit too, is being a couple, working
together, being together in that unit.
I'm sure an an unbelievableamount of time.
What advice would you give to people whoare trying to create something like that?
(26:25):
Because obviously we knowmarriage is difficult, you know,
it's just, just the way it is.
Marriage is hard.
Working together, marriage is easy.
Working together is hard, right?
Well, no, I think it, but expand on that.
Yeah.
What it boils down to is really doyou want your significant other,
building someone else's dream becausethey're gonna work for somebody.
(26:46):
You know, they're gonna work on somebody.
It doesn't matter, you know, they're,if they're a school teacher, they're
working on somebody else's kid.
You know what I mean?
If they're, you know, if they're workingin, in it, or you know, a doctor, they're
working on somebody else's health.
And so why can you not take thatsame skill and bring it to the house?
Keep it in house?
And so once you make thatdetermination, we're like,
(27:09):
Hey, we want to help build our.
Dreams and help our, you know, andso like w you know, a lot of times
people, um, make money to pay a totalstranger to watch their kid so that your
wife or your husband can help anothertotal stranger make money to have
another total stranger watch their kid.
That's really like, what happens?
(27:30):
And so it, you don't haveto subscribe to that, right?
Mm-hmm.
Like you can completely.
You know, it's adopt a new religion,let's say, of how the household income
and how the house should be derived.
And this is something that herand I intentionally designed.
You know, fortunately I'm older.
(27:51):
I'm 47.
She's 37.
Mm-hmm.
So I was already set in a lotof different ways financially.
I was semi-retired and then I fullyretired when I exited my company.
And then I've sold many companiessince then, and I was in a fortunate
position to have her focus on being, um,a full-time mom and a full-time wife.
(28:11):
However, I. She was not having that.
She wanted to be more thanjust a mom, as she called it.
She wanted to really kind of, uh, flex herartistic and, and, and, and entertainment
skills by co-producing and co-directingand, and doing things together.
And then of course, being a supermom,she was the health advocate.
(28:32):
We joke around, you know, we work with theMaha, you know, we produce the Maha Ball.
Bobby Kennedy is in Biohack yourself,del Bigtree, the CEO of Maha's in Shield.
We joke around, we're saying Therezawas Maha, make Anthony healthy again.
You know, was was when I was fat, youknow, years before that word was invented.
She was all about that.
And uh, so, you know, she was alreadyworking on me and then I came in and
(28:56):
said, why the hell am I coaching all ofthese other strangers to be successful?
Why can't I just do the same typeof data transferring into my wife?
So we got involved more intimately inbusiness affairs, real estate affairs.
Entertainment affairs and the,obviously the affairs of our kids.
We made them superstars, actors, and,and models and, and then we involved
(29:17):
them, them in our documentaries.
But obviously it's not easy, right?
So when we first were togetherfor a long time, we weren't really
working together, but we were still.
Doing projects, which with each other,which was, you know, projects of our
kids or projects for, you know, our,our life, uh, and, and stuff like that.
(29:38):
So we would actually have, uh, goal lists,like we would say the, the goals for this
next year is this, this, this, this, this.
Even they were non-working, right?
For the next five years, for thenext 10 years, for the next 20 years.
So we always aligned ourselves.
Our goals, regardless if we wereworking with each other or not.
Now it's even better because we'vepracticed that for so many years that
(30:00):
it's just no problem to sit down in onehour and write down all of our business
goals, all of our division goals andall of our management goals, right?
Our employee goals and stuff like that.
So it's, it's a languagethat we've learned to speak.
Um.
During non intense cooperation, I wouldsay, right when it's not that intense,
when you're not working with each other.
(30:21):
We were already great speaking thatsame language, language with each other,
that we must integrate each other intoeach other's lives in every single way.
And so, like he said, um, why would he.
Want me to go and buildsomebody else's empire, right?
Because I was already getting antsy.
I was like, yeah, I wannaget out, I wanna work.
Mm-hmm.
And then, uh, on the other side,like why would I want him to share
(30:45):
his wins and his, you know, uh, worksuccess with teams of other people,
let's say that team could be us.
So there's a lot of that.
Like we, we love eachother's companies and.
The way we make it work, I wouldsay is we both have humility,
massive amount of humility.
We both have massive amount ofintelligence and, and I would say
(31:08):
certain level of ego, but whenit comes to humility, we would
both say, yep, sorry that was me.
You know, not gonna happen again.
Let's say that was a mistake, right?
We would understand and weare real with each other.
You know, we're, we don'targue for the sake of arguing.
Let's say there's work things that are.
You know, hard this week or you know,something is going on, or like, you
(31:31):
know, things happen in business.
We have the humility to alwaysforgive each other, to always
take on the responsibility andsay, okay, so what do we do next?
We're always living in thefuture, planning in the future.
So I think that helps a lot.
Yeah.
With everything that we have going on, Iwould suggest that, and for the couples
that have their careers and they have towork with with others, that's perfect.
(31:54):
But.
Bring some projects in house.
I think also that's what I would say.
And, and, you know, on thistopic, I think it's important
that you need to read the room.
What do I mean by that?
A two leader will not attract, um,a five worker or a five partner.
What do I mean by that?
Like, you know, it's likeyou said, sometimes you'll
(32:16):
outgrow your coach, right?
The, the Planet Fitness guy is not gonnabring you to a Mr. Olympia stage, right?
So.
Same thing, like, you know, who, who'sleading the charge in the business?
How much business experience do you have?
Because there could be argumentsbecause of incompetence.
You know, like, why didyou make this decision?
I don't know.
You told me like, you know, likemeanwhile you don't know the first
(32:39):
thing about opening up a pizzeriaand now you're trying to, you know,
you don't know how to cook pizza.
Like all you did was order one and like,Hey, it's a great, so sometimes the, the,
the, the business surroundings are doomed.
Because you don't have a coach in that.
Right, right, right.
No, that makes tons of sense.
And again, like you, Iguess to end the call.
(33:00):
'cause I promise you I'll give you like 30or 40 minutes and we're right on that time
Again, it's, it's been a wonderful time.
It's been going so quick and itjust, it's a demonstration of
how good of a guest you both are.
Thank you.
Um, what's your next steps?
What, what can we be looking out for?
For, well, first of all, we, wehave a magazine that we launched.
It was, it's called Biohack Yourself.
It's, uh, based on the documentary BiohackYourself, that's streaming on Amazon in
(33:25):
multiple different streaming platforms.
But what's happening now is thatthis documentary series, five of
them, and then we have a new onecoming out called Shield, which
is a female based documentary, shehealed, have literally positioned.
Um, the audience to be ableto win at life to basically
make themselves healthy again.
(33:46):
You know, Maha is make America healthyagain, but Make America healthy again.
Starts with you.
Yeah.
And so what the intentionality was,Theresa was like, look, since we're
gonna heal ourselves and believe me.
Just because I lost weightdoesn't mean I was healthy.
Just because she became a two-time bikinipro and was able to compete and get,
she actually, her hormones were thrownoutta whack from competing Naturally.
(34:08):
Naturally.
Yeah.
Yeah.
Um, you know, my situation was I neededto optimize my brain and heal some of
my inside organs that I damaged from allthe alcohol and the unhealthy eating and
the, you know, all the packaged food.
I didn't clean that up.
All I did was lose weight.
I didn't do anything necessarily healthy.
And so, and then our daughter had a lymph.
Note on her neck, that wasthe size of a golf ball.
(34:29):
Our son had mold toxicitythat was misdiagnosed.
My wife had a diastasis recti whereher abs were like popping out.
So we had issues.
Mm-hmm.
And even us with theexperience, we, we were lost.
We were like, who do we talk to?
What's going on?
My wife was, is the biggest healthadvocate in health detective.
(34:50):
And even with my contacts,connections, resources and fame.
We were still helpless.
Imagine people that don't have the timeor the resources or the name power.
So we said we need to be informed.
We need to fix our problems, first of all.
But my wife is always generous and islike, we need to help other people.
I. You know, the same way we helppeople lose weight, the same way we
(35:13):
help couples become fit together.
Let's help co couples biohack themselves.
And she titled it Biohack Yourself.
And so when we interviewed 114people, literally in less than a
year, we put it together 19 months.
For 19 months, we startedmarketing and advertising it on our
Biohack Yourself media Instagram.
(35:35):
Mm-hmm.
Now it's like how many visitors?
13 million.
13 million a month.
A month coming to the social media.
Wow.
That's amazing.
So it's been insane.
The reception Now we have a magazinethat's in 5,000, Barnes and Noble.
Uh, all 24 hour, all the gyms.
It's like crazy like that.
Yeah.
Biohack yourself.
(35:56):
Okay.
I think I, yeah, I sawthat on the one sheet.
Yes, I checked it out.
Yeah.
14 million.
You know why?
Because again, we're providingsomething you can't find somewhere else.
Mm-hmm.
We're doing the vetting.
We're out there.
We've got octopus arms, like every,every peer review faculty group
(36:16):
member that we have is vettingdoctors vetting products, ve vetting.
New practitioners and bringingthem to us, Hey, this one is real.
Let them publish theirwork in your magazine.
This one is real.
They just came up with a new,you know, antioxidant, whatever.
It's great.
Allow them to advertise with you.
So we are peer reviewed and we're doingan amazing job gathering the best of
(36:38):
the best so the audience doesn't haveto waste time and go try wrong things.
We got journalists.
Stuff now that work for us, writing andreports, uh, and doing video news stories,
visiting at conferences and events,interviewing people like Jordan Peterson.
Uh, all these famous peopleare now coming to us, uh, to be
on the cover of our magazine.
(36:58):
Gary Breca is gonna be on the nextedition, dropping July 20, dropping.
You know, after that is, is other big,big names that we're announcing that
are like, Hey, you guys are the Lollybrand group from Biohack yourself.
I want in whatever you guys are doing.
Everybody's looking every, so we're justhappy to be able to serve the community
the way the community has served us.
(37:20):
No, that's awesome.
I did see all the prominent speakersand influencers, all people, I, I
actually follow myself, so I guessto end the call, like, okay, how,
how do I get down with you guys?
When have to cover what do I need to do?
Yeah.
How do I get under cover?
You gotta take a number, man.
This, that list is like, I'm telling youthe kind of people that are calling us,
(37:43):
we're like, you wanna be on our cover?
Like, what's crazy?
The big names, it's thehottest thing right now.
Biohacking.
I mean, the Kardashians aretalking about it finally.
It's out and, but finally it's, it'sclear that it's not just for the athletes.
Yeah.
Celebs.
Everybody's for the high elite, it's.
It's affordable.
Like there's incredible companiesthat are making it affordable.
(38:04):
There is portable zipp, infrared saunasthat you can buy for less than in $900.
Mm-hmm.
From the, for example,you could detox yourself.
So there's so many things we'vediscovered in our documentaries.
They're featured, they're, they'replaying on Amazon Prime, but then
we continue to work on the magazinethat's all, all over retail stores.
Publix, Kroger, major.
(38:26):
Um, Barnes and Noble,everywhere and in Canada.
And we call this, this is thefirst biohacking product because it
actually has no blue light and no EMF.
You can literally unplug yourselfand there's a huge tech free
movement that's happening.
So people are preferring to just sitdown with the good old magazine and
actually read valuable advice andpublications and talk, like understand
(38:51):
new products and how they work.
So that's what's next for us.
Next is, you know, bringing,continuing to bring.
Biohacking to the masses, to theaverage person because the average
person is who's suffering the mostand we need to end, end that the
administration is doing their part.
Mm-hmm.
But you know, if we justfollow them and we just look
(39:11):
lost, that's gonna take years.
For, for the averageperson to get healthy.
So we need to also take chargeof our health and, and go
biohack ourselves As we say.
We say, go biohack yourself.
No.
Amen.
Listen, they say COVID was bad,but COVID actually brought the
light and attention to the health.
Right.
And then now I. I saw the trajectoryfor like this biohacking thing,
(39:32):
just source ever since 2020.
Yeah.
And like you said, people are lookingfor, uh, cheaper alternate ways of
doing it and just like the newesttrends and there's a lot of good
stuff out there, so I'm glad that youguys are at the forefront of that.
So tell us how to get in touch with youor your website, social media handles.
Yeah, it's, it's biohackyourself.com and the Instagram is.
(39:56):
Biohack Yourself.
Media.
That's the Instagram.
And so that mean theBiohack Yourself magazine?
That's Yeah.
The Biohack Yourself magazine.
You wanna just forsubscription, you can subscribe.
Get it.
You subscribe.
Yeah.
It's $24 for the whole year.
The whole year.
Oh wow.
And you get it at your doorsteps.
We make it, we, we makethat also affordable.
You join the newsletter, wegive you the latest and greatest
(40:18):
information in our newsletter.
All, there's a lot of free stuff, freecontent, free introductions, like really.
What we wanted to do is just giveyou a platform to make introductions.
Imagine some, your best friend knowseverybody and can introduce you to them.
That's what biohack yourself.com is.
It's like, like you said, your world'sgreatest, most favorite longevity people.
(40:41):
No bs.
The real people are on the platformwriting at, on the platform.
We introduce you to their podcast.
We intro, we don't have a podcast.
We don't want a podcast.
All we wanna do is tell you about thegreat podcasts that are out there.
We don't have a product.
We don't want a product.
All we wanna do is tell you about theproducts that we're using or the great
people that we're representing have made.
(41:02):
Right.
We meet the founders, so we knowit's not like a big, big company
with, you know, people in lab coats.
Yeah.
And that's what we showin our documentaries also.
We sit down with these founders whohad massive paint to purpose stories
and, and they built something, theyburnt something amazing out of it.
Right?
So that's another, we'll tellyou where the events are.
We don't have events.
We've, we cover events as anews organization, so we're
(41:25):
everywhere we need to be.
And so we kind of are like yourseeing eye dog, your tour guide.
Yeah.
You want a biohack, youwanna live long and healthy.
Come to Biohack yourself andalso for the companies too.
You're a new company trying tomake a splash in the biohacking
community, in the eyeballs.
We are the best avenue to come to.
'cause we have omnimed approach.
(41:45):
We introduced new companies thathave, like this dude that we, we
just took on as a, as a big, bigproduct is a cold plunge device.
You put it next to your bathtub.
Like you don't even needto have a big contraption.
It's a little device, like it lookslike a portable air conditioning unit.
It has a little sleevethat goes in your tub.
It makes it cold.
Plunge makes it cold plunge.
(42:06):
I think I saw that.
I think I saw.
He's a big advertiser.
He was with us at our premier,in fact, on Saturday, right?
Yeah.
And uh, it's called the Home Plunge.
And like that's a company that is afounder led, he's a dad, he's a husband,
he has kids and he's an inventor.
(42:27):
This dude here, if you read his story,it's like an incredible story of how he
created it and, and, and, and everything.
And so real stories.
Yeah.
Like we're so proud of meeting thesepeople and introducing him to our
audience and our audience benefitingfrom learning about his product.
It's right there.
This one, it's a whole, a little device.
It's a sexy looking thing.
Yes.
(42:48):
I saw that.
Just put it on there and like,you know, it's like, wow.
You know what I mean?
So now you can live in a condo, you canlive in an apartment, and you don't have
to still bio hack, you can still biohack.
You don't need a. Home.
That's, that's awesome.
Listen, you guys have been fantastic.
Keep up the great work.
I just love the energy thatyou're just demonstrating.
It just shows how passionate you areabout this, and I, I want to thank
(43:11):
you again for being on the show.
Really appreciate it.
Thank you.
Appreciate, thanks for having us.
All right.
All right.
Have a great night.
You too.
You too.
Hey, welcome to thisshow, my Power Couple.
I'm so excited to have you both here.
I've done so much research on whatyou guys have done and I really
appreciate you jumping on the showto just share all your background
and everything with the audience.
So thanks again.
Of course.
Thanks for having us.
Thanks for having us.
Yeah, no, I appreciate it.
So listen, first off, I wanna just kindof get an idea of your background story.
(00:26):
I want know who.
Hit on who first?
Yeah.
I mean, look, we, we, we, you know,our backgrounds are very, very, very
strategically aligned with your showbecause both of us have a history of,
um, having not been in shape and ingetting in shape and working with coaches.
(00:47):
Mm-hmm.
You know, on a personallevel, we met organically.
I was in a cafe.
She was in a cafe.
We were sitting.
She was having a meeting.
I was having a meeting.
She was eavesdropping on my meeting.
I was aware that she existed 'causeshe was a beautiful woman in a cafe.
And, uh, she was in media andentertainment, uh, as a model
and actress and a singer.
And she ba based on my, the businessconversation I was having, she
(01:09):
thought we were like music executives.
And so she was looking for alocation to shoot her music video.
And I happened to have a mansionthat I was using oftentimes
in movies and music videos.
I was working with many different, um,artists and rappers from New York City.
And, uh, then we became friends.
You know, we were like platonicfriends for very organic, for,
(01:31):
for months and months and months.
And then eventually we got together and westarted a media company with our kids and.
And, uh, it turned into one ofthe biggest, uh, longevity, uh,
health and wellness platforms,uh, for, for biohacking and, and
anti-aging called Biohack yourself.
But the story really started, uh,she met me when I was 315 pounds.
(01:55):
I was 315 pounds morbidly obese.
Out of control, ready to die byfatness like many people eventually do.
It's a slow death.
It's a slow suicide really, when youthink about it, when you're outta
shape, it brings so many other problems.
Her, on the other hand, she was, uh, in,in great shape and then all of a sudden
(02:15):
when we had kids, much like many women,she got outta shape with a mom bot.
Yeah.
And frail, I would say.
And frail.
I lost a lot of my muscle mass.
Mm-hmm.
I wasn't, I wasn't walking much, I wouldsay I was just constantly like stationary.
So I was the other opposite spectrumof, of, you know, gaining muscle,
but, but we fit the demographic ofwhat a coach would wanna work with.
(02:37):
Right.
Yeah.
Fitness coaches.
So we produced, starred and developedthe most watch fitness documentary.
Ever made called, uh, from FatLolly to six Pack Lolly, the
ultimate transformation story.
We filmed it.
I was the subject matter of it.
(02:57):
It showcased me being 315 pounds,losing 125 pounds in nine months
with my wife's inspiration, mychildren, my wife, by my side.
Every single day of it tape.
And we aired it during the pandemic.
Mm-hmm.
It showed the transformation,the training, me working
specifically with a coach.
Yeah.
In the documentary, Iwould say many coaches.
(03:17):
Many coaches.
Yeah.
And, you know, and it's, and basically inthe documentary, I was like, I. I sucked.
I was trying to coach myself.
Most fat people are outta shape people.
Yeah.
Think you know it all.
And if you're a business ownerwith any type of success, then
you really think you know it all.
Mm-hmm.
And so what happened was I needed tohumble myself down and say, I don't know.
(03:37):
I. How to fix thisproblem, which was my body.
I need to hire help.
And I think he got differentwhen he, he realized no longer
can I just rely on a trainer.
It really needed to be an overall coach.
The coach really gives you anoverall understanding of your,
your eating habits, your sleepinghabits, your workout regimes, your
cardio, uh, your mental space, right?
(03:59):
So.
Going from just, you know, workingout with a trainer, a session or two
here to an overall coach who knew youroverall motivation and your mindset,
and worked on your mindset day in andday out, and was there for you for him.
You know, every single day.
That was a big, big change.
Yeah.
And I myself worked with, Ithink six different coaches.
(04:22):
Yeah.
Throughout the super lollies.
Well, yeah.
Now in total I've workedwith 32 different coaches.
Yeah.
You know, now we workwith biohacking coaches.
Now we work with bio.
Yeah.
We believe in coaching.
Yeah.
Through and through me as a, as a childback home in Armenia, when I was growing
up, I went to so many sports, you know,and really based on the coach that I had.
(04:42):
It shaped and formed my life in a way.
You know, I loved my ping pong coach.
So ultimately I became a pingpong champion, you know, a third
place champion, and then I didn'tlike, let's say my swimming coach
and that kind of fell through.
So we heavily believe in coaching.
Our children are beingcoached now on, on all bases.
(05:02):
We have a private pickleball coach.
They have a swim coach, boy Thai Jiujitsu.
They have a, an etiquette coach.
They have an acting coach.
So.
We let the experts do what they'regood at and we're very good at taking
directions and, and excelling becausewe have the mission and the motivation.
(05:22):
No, that's awesome.
And, uh, I can not, not get a betterplug for coaches than what you just said.
'cause obviously you're supersuccessful and you see the
results on a day, day-to-daybasis just looking at your feed.
So one of the things that I wanted tojump into right away, because I, this
is, this is something I deal with ofcourse with a lot of people I know.
Do have some hesitation.
You, you, you, you're basicallybroadcasting so many aspects of your
(05:46):
life, yourself, uh, your children.
How did you come to that, uh,comfortability being on camera,
being documented, to the extentthat you guys are really filming and
taking in all the different aspectsof your life, can you just talk,
talk to a little bit about that.
He was that way.
Even the day, the day we met, he wasalready self recording everything.
(06:07):
Yeah.
I mean, look, my dad, when you look at thedocumentary, right, we talk about my dad.
My dad used to run aroundwith a bird on his shoulder.
And put the bird on your shoulder andtake a Polaroid picture and charge you
$5 and called the photo with the parrot.
You know, I was always around cameras,I was always around, things like that.
To be honest with you, I was never reallywanting to be in front of the camera.
(06:27):
I. I liked being behind the scenes.
But then when I becamesuccessful in business, I started
getting nominated for awards.
I started getting written up and I startedgetting invited to Fox, C-N-N-A-B-C-C-B-S.
And then I had stories that wentviral where a hundred people tattooed
my company logo on their body.
'cause I helped them makemoney and they enjoyed.
(06:48):
So it's almost like you're who cantell your story better than you.
Yeah.
You know what I mean?
And then when you're an entrepreneur.
Unless it's your wife or your bestfriend that's witnessing your story, then
no one else can articulate the story.
And then also, if you're not.
Famous, like a Hollywood staror you're not infamous, nobody
(07:08):
cares to tell your story.
Mm-hmm.
So you have to tell your story inorder to be able to communicate.
Because business, there's something,there's, there's equity in, in visibility,
there's visibility, equity that has acurrency as well in business and in life.
It's what you know, whoyou know or who knows you.
Mm-hmm.
(07:28):
Right.
All of us here.
We don't know Theo, uh uh, Theo Vndoesn't know us, but we know who he is.
Right?
Theo Vn could walk intoyour gym right now.
Yo.
Yo, Theo, your money's no good here.
You know what I'm saying?
Yeah, yeah, yeah, yeah.
That's, that's currency.
Yeah.
Right?
Mm-hmm.
He don't know who, he doesn't know us froma hole wall, so that's a important thing.
(07:49):
When you understand the currencyof it, then you understand
how to use it to your benefit.
No, I just wanted to add on, on my sideof things, I actually always wanted to be
a performer, so I'm the complete oppositewhere I wouldn't document my day to day.
I wouldn't document the unpolishedthings of rehearsals and failed
recordings or any of that.
(08:11):
I would only want to, I. Be aperformer at perfection level, right?
Whereas this guy, he wouldwant to document the process.
And to me, when we met, thatwas actually very enlightening.
'cause I'm a very organized person.
So like throughout my entire life,all of my photo albums, video albums,
documentation was all extremely organizedin my Dropbox, in my Google Drive.
(08:33):
I can tell you since the moment wemet in 2013, my organization went
outta whack because it was too muchcontent being created on day to
day, this casual candidate thing.
So I think this is why we made a perfectcouple, because he loves the imperfection
process, documenting, and then I lovethe perfection and polished product.
(08:55):
Product.
So we kind of bring both,um, to all of our projects.
And then our kids are also our projects.
So when they were born at 14 daysold, I booked our daughter her first
job, which was Pamper LERs print ad.
And then she started makingmoney and getting out and
really interacting with adults.
And I noticed as a little baby,she was talking sooner than most.
(09:16):
Kids.
She was walking sooner than most kids.
She was more friendly than most kids.
And her confidence was like incredible.
At the age of two, there were no terribletwos and tantrums 'cause she was so busy
being loved by everyone and cherished.
So we kept going and in factwe brought our son into that.
In the interim, they made moneyand they bought real estate.
(09:37):
But the main, main asset that wewere gaining out of this kind of
visibility, them being on camera andbeing in projects, was the confidence.
So now they are born feelingcomfortable with camera and appearances.
So that makes us the perfect familyto go around and document all of
our journeys, um, and put them out.
So our audience follows us and learnsso much from what we're learning.
(10:00):
Yeah.
No, that is amazing.
And, and that's a great gift to give toyour children because, and I lot kids have
that, so Yeah, it's a beautiful thing.
So, speak kind of about the authenticitypart, because I think that's what's
been so attractive to, you know, youand your brand and, you know, kind of
ditching the, that perfectionism thingand just kind of just showing people
a, a product that's, that's real.
(10:22):
Yeah, I mean look in the Fat Lollydocumentary we showcased me having blood
bags and my wife literally wiping mybehind 'cause I had to poop standing up.
And that actuallyresonated with audiences.
Yeah.
Women were reaching out to her on socialmedia, like, how do I get my husband?
What did you do to getyour husband motivated?
(10:43):
That w we had no idea.
In fact, thousand whip lashes, there waslike, we were actually having arguments
about keeping that scene in the movie andI said, look, I think we should do it.
'cause she was breastfeedingand wiping my ass.
It was like, as it was poop.
All she was, I waslike, hun, this is real.
This is our life.
That's thunk the worst.
That, and then that's what did it.
And then men were like,yo, bro, I'm like you.
'cause I spoke to the 1%.
(11:04):
I didn't hide who I was.
I didn't hide the Rolls Royce.
I didn't hide the mansion.
I wanted to talk to my kind.
There's a lot of us out there.
There's business owners that haveit all but don't have their health.
Mm. And there's business ownersthat you cannot buy health.
You cannot buy someoneto work out for you.
So no matter how smart you are,how powerful you are, how much
money you have, you gotta do thosepushups, you gotta eat that food.
(11:27):
Mm-hmm.
So that really resonated.
And then at the end of the documentary,I said to the camera, I said, but you, I
bet you're thinking it's 'cause I'm rich.
That that money bought me this.
No, it did not because when wecompeted, we competed backstage.
That was not a multimillionairenetworking event.
That was all regular people, truckdrivers, post office workers, single moms,
(11:51):
nurses, nurses, all of them investingin coaching, all of them having coaches.
There's a coach for your budget.
I don't care.
Yeah, they exist and so we recognize that.
The people that are committed backstageand all of our friends and all of our,
you know, obese friends and all ofour mom friends, everybody that was
competing, taking their shirts offwith loose skin and all with stretch
(12:12):
marks, they did not have money.
I. We were way above theincome bracket of anybody.
And, and we've actually, like I said,we've touched so many coaches and
there's such a big range of, of pricing.
Like we've met incredible coachesthat only charge $250 a month.
Right.
And they're available ontexts, and they're available
on calls, and you're like.
(12:33):
I don't like this meal.
Can you substitute thiswith sweet potatoes?
How many grams would like literallyhandholding you and babysitting
you for $250 for the entire month?
Right, right.
And they're investedheavily in your success.
They'll take your photos, they're lookingat your physique for competition purposes.
But aside from that too, and evenpersonal trainers, like, like the, the,
(12:55):
the, the guy that in the documentaryFrancisco who died in the documentary
too, um, he was a Dominican barber.
Who owned real estate in, in Dr. Andwas starting wanted real estate coaching
in New York to build his portfolio.
When I met him, I said,bro, I can teach you.
(13:16):
This is what I do.
Real estate, like, no problem.
So there was a value exchange.
So he's teaching me how to get in shape.
I'm teaching him how to, so there'sa lot of things that you could do.
Swapping, swapping, value, extreme,you know, and so there's a lot.
Definitely.
I'm glad that you brought that up becauseI think what is considered at least.
When a lot of people are starting out thathealth coaching is a saturated market,
(13:39):
I think that's bullshit complete becauseagain, there's so many unhealthy people.
So this is limitless access toactual people who want your services.
But, but if you want to give them thatand then, okay, there's a lot of coaches.
How do we stand out?
What do you think is some of the firststeps that a coach should be doing?
Well, first of all, there'sriches and niches, right?
(14:00):
So there's two types of coaches.
There's the one-on-one coaching,and then there's the coaches that
wanna get in and then scale, right?
They wanna scale, they wanna, that'sa whole nother level of coaching.
All I can tell you about is Ilove the one-on-one and Theresa
as well, knowing who my coach is.
(14:20):
There's always gonna be a market for that.
That's a tailor.
That's a tailor.
There's always a market likeprecision coaching, right?
Individualized coaching.
That has always, always helped us.
Like we would go out with our coaches, wewould hang out, we would talk with them,
and the fact that they would be availableand invested in your success made them,
(14:40):
made us wanna keep going to them, right?
So we were a repeat customer.
Our customer value was.
Was pretty long.
You know, we kept and areferral referrals basis.
Referrals, absolutely.
Yeah.
Referring business.
But now we, I also worked with a coachwho was a scaled coach and he dumped
me on the, one of the assistants.
And all I had to do was go throughthe app and put my things, and
(15:02):
it was a lot more on me and even.
That experience that I was already winningawards and I was a two time bikini pro.
I was like, this is like, I can't do this.
It seemed overwhelming.
Right?
Right.
Versus the ones that are available overthe call and you know, when you're just
starting, all you need is that push, thatavailability and then it becomes easier.
Right.
(15:22):
So those coaches had thatwant that kind of success.
They need to know that theyneed to dedicate time right.
To their clients.
Then, by the way, if you wannabe a high income coach earner.
You gotta work with high incomepeople and high income people want.
Personalization.
Yeah, that's it.
And, and right now we are seeingin the biohacking field, right?
(15:42):
If you are knowledgeable in thebiohacking world and the keto diet,
the fasting diet and all of that,you got, you gotta add value to your
knowledge, so then you can be thatoverall coach to your client, right?
I mean, how much moreyour coaching can be.
Valuable if you're, if you'retelling them, go to infrared sauna.
Yeah.
You know, like our current coachesnow, every week they're like, yo,
(16:04):
you gotta try this brain optimizationpeptide, you gotta do this.
You gotta, they're out there inthe field going to conferences,
getting educated, bringing us thelatest and the greatest information.
Hey, I just tested this, this is great.
You know, so that's you, that's how youcould sell yourself is really, it's very
easy to, 'cause most, most entrepreneurs,if you're successful, you're unavailable.
(16:25):
So just sell availability.
Right, right, right.
It, I, I'm just thinking, right.
If I was a coach, let's say, and I wasthat available, then you would basically
be living your life for your clients too.
If, let's say you have a lot clients Yes.
Of clients because youcan increase your pricing.
You can sure increase your pricingif you're that much in demand.
(16:45):
It sound good.
Yeah.
Then you could increase your pricingand that happens all the time.
See what happens in the coaching industry,we know, 'cause we ran a very large
coaching business where based on thedocumentaries we were referring coaches
and we were doing 50 50 rev share.
We stopped doing that because.
People wanted, they would watch thedocumentary or the docuseries and they're
like, I wanna be coached by Anthony.
(17:05):
I wanna be coached by Theresa, but we'retoo busy so we were referring it out.
Right, right.
But what happens is similar to whathappens to Equinox, is the coach
comes in and trains under Equinox.
Right.
And there's a high level, youknow, wealthy people going to
Equinox, then they're like, yo, bro.
You know, like, uh, I'mthinking about going on my own.
And then they take the 10 clients.
(17:26):
There's rapport, there's, there'ssecrets, there's intimacy, there's,
you know, I, I, I'm, I don't, I don'twanna, I gotta eat this cake or whatever.
Like all these things that people dowhen they relate to their coach and
then there's, um, then they take them.
I. Then they leave Equinoxand then it's great.
But then people move, people getdivorced, people get married, and then
now they go back to a new Well, yeah.
(17:48):
Because they don't have marketing skills.
Right.
And so that happened to us.
We were referring business andlike, you know, we were getting
clients that were paying two,three $20,000 a month for coaches.
We had billionaires in multimillionaires.
Mm-hmm.
And then.
The coaches, you know, 'causethe industry, most people, when
they turn to coaching, it's acertain demographic of person.
(18:08):
It's a person that was coached and waslike, I would like to make a living.
Like, I bet you I could do a, I couldhelp my, my friends and a lot of that.
But they don't have business experience.
They don't, you know, it's a lot.
Um, and so it, they, they don't knowmarketing, so they get stuck with.
Having to find clients and thenthey need to go find a new wealth.
(18:29):
So that's why we stoppedthat, that industry business
and focused on other things.
But it was nice when it last,it helped a lot of people.
Helped a lot of coaches.
I think another thing that helped mechoose a certain coach before in my
experience was um, let's say the coachwas more of a higher end, wasn't to
totally scaled, but also wasn't thetotally available coach somewhere in
(18:51):
the mid level where I was like, yeah,he's gonna take me to my pro card.
He provided me with weekly availability.
It was like, you know, we can have twotimes a week, uh, one hour conversation.
Right.
To me, that was very comforting.
I was like, okay, he's not gonnabe texting and messaging me.
I'm not gonna be like on, he's not gonnabe on call, but at least I have two
(19:14):
hours of his time a week so I could jotdown my notes and I can actually get
all the information during our call.
So that was another very helpful thing.
Help me select certaincoaches, I would say, right?
Yeah.
I mean, look, it all depends.
Like we even, we did a documentarycalled The Guru with George Farrow,
one of the most famous coaches.
Coach of all coaches.
Coaches.
We did his documentary,started working with George.
(19:36):
Uh, on bulking and that wassuch an interesting experience.
But George works with super, super pros.
He did the Jackson Guy Green, like somecoaches, their, their coaching style is
different when you're on the pro level.
You know, I became a muscle model pro.
She became a two-time bikini pro.
But that's a good pointyou're bringing up.
So like with GeorgeVera for example, right?
(19:57):
He.
Has been impressed so many timesby so many athletes who live and
die muscles that our tiny miniachievements were like, nothing for him.
Nothing like nothing.
I mean, I, for example, I wouldn'tget inspired to go harder, right?
Mm-hmm.
So that's another thing.
You gotta really know whoyou're choosing as your coach.
(20:17):
Mm-hmm.
Like, you wanna impress your coach.
Right, right, right.
Yeah.
Yeah.
So that.
Them being impressed.
Impresses you right back.
Yeah.
And you're going, yeah.
Mm-hmm.
So it's, it's really, really, and oneother thing I learned from Anthony, it's
okay to keep going and change a coachand find the better one that actually
fits you To me, I'm like so loyal.
If I find a coach, I'm like,okay, I'm just gonna make it work.
(20:38):
I'll fight with that person,I'll make him learn me and what,
how, what I like and whatever.
And I'll.
Keep going like that, but itactually was the wrong approach.
The right approach was if there'sno synergy and if there's something
that's blocking the inspiration.
'cause working out bodybuildingis already hard enough.
You gotta psych yourself up.
Especially there's for, for women,there's weeks at a time where you're
(20:58):
just down, you don't wanna go.
Right.
So if your coach is there andinspiring and motivated by your
success, motivated and, and bebefriending to you too, and really
thinking of even your cycles, right?
Hey, did you get your cycles?
Are you, are you tracking that today?
Let's not go heavy becauseyou're actually on your.
Third day of your cycle, youshould be taking it easy.
(21:20):
These kind of really, and like, youknow, like I remember when Mike, you
know, would, was like, go eat a burger.
Go eat a cheeseburger, go eat some fries.
Like, I love those moments where you're,you're like hoping that you've earned it.
You know what I mean?
Like there's a lot of, like Therezasaid, there has to be that chemistry.
Yeah.
That synergy and, um, competence.
(21:40):
Yeah.
Yeah.
And again, like youalso plateau out, right?
Like, so you'll reach your goal and thenyou, you all wanna go a little bit higher.
That might not be the same coach thatyou need to get from this eight point
A to point B. And I, that's one of thethings that I learned just in business.
Like, you know, there's that coach whogets you the six figures, then there's
that coach that gets you to seven.
You know, it, it's, it's a thing.
(22:01):
So I definitely respect that andI'm glad that you brought up.
Marketing because that is the one thingthat health coaches who are just starting
out, really are really concerned about.
They're generally not marketers.
They're not very much into thebusiness aspect of a lot of things
'cause they're just healers.
They want to help, theywant to change lives.
What have you found to be maybe the best.
(22:24):
Marketing strategies for someone who'snot very experienced in marketing, what
kind of advice would you tell them?
Well, look, there'sdifferent levels, right?
There's website, there's socialmedia, there's a lot of free
marketing that you can do.
Mm-hmm.
That money can't buy.
Having a social media brand that's,that's organic, that has, um, that
(22:45):
provides value and that's on trend.
You know what I mean?
It has to be on trend.
Mm-hmm.
Instagram and social media isa lot like music, you know?
And if you're not speaking therhythm of the algorithm and
the rhythm of the eyeballs.
Mm-hmm.
And you come across old and antiquated,and now it could look like you're
wearing a 1960s bell bottomsthat's not in style or whatever.
(23:09):
You know what I mean?
And so it boils down to.
You being hip and you know,and understanding your audience
and whatever that you're doing,that's free, that's working.
If you put money onto it, itwill work on a greater scale.
But putting.
Uh, perfume on a turd is not gonnachange the fact that it's a turd.
So putting ads, spend money on stuffthat's not working organically.
(23:33):
So first, figure outthe free stuff, right?
It's like, same thing like with coaching.
Like if all of a sudden you'regetting a lot of referrals, then
your coaching is working, right?
If all of a sudden people are gettingin shape and they're sticking with
you, then you're a good coach, right?
That's your telltale sign, right?
And so.
Now let's scale or increase ourprices so that my, my suggestion is
(23:54):
be it'll, marketing will run to you.
Like in, if you have a good product,there's a thousand marketing agencies are
like, yeah, give me this much and we'regonna just throw gasoline on the fire.
Boom, boom, boom, boom, boom.
This is what you're doing wrong.
I got it from here.
Mm-hmm.
Right.
You have to have a good product.
Well, me, me, as a woman, I foundall of my coaches through their.
(24:16):
Results.
Um, and what, why do I,what do I mean with that?
Let's say I had targeted togo compete with WBFF, right?
I would go to the WBFF Instagramand website and I will search all
the winners and who looks amazing.
Then I would go back and stock theirInstagram and find who their coaches.
Okay, so, you know, same, samething with right now there's running
(24:37):
clubs, there are cold plunge clubs.
There's, you know, there's obviously theentire bodybuilding community that is
really, really based on coaching alone.
And what I say is I look at coachesas like, uh, recording labels, right?
Mm-hmm.
You gotta have your Rihannas,you gotta have your Beyonce's,
you gotta have your Jay-Z's.
Once you have polished andlike incredible looking.
(25:01):
Athletes or runners oryou know, one of those.
Models, right, that youcan actually showcase.
Then it just starts coming whenyou're, especially, you're kind of
going around in the communities,you're going into those shows.
You're going and you're talking to people.
I actually believe in theold school personal touch.
Like I love when people are, youknow, on the ground going to all
(25:24):
the shows, going to the expos, goingto the bodybuilding shows, the, the
run clubs, the, the cold plunges.
'cause those people are all into health.
You're gonna find clients, thenyou're gonna say, Hey, look
at my last, you know, person.
I just won this and thiscompetition, for example.
Then there are with bikini showingtheir muscles, you're like,
oh, you know what you're doing.
(25:44):
So that's how I've booked my coaches.
I've found my coaches throughtheir results mostly on Instagram.
Yeah.
So that's the one thing thatI find that health coaches
can easily get testimonials.
That's kind of our, our bread and butter,especially when we're starting out.
So yeah, get, get the pictures, get thebefore and afters, a hundred percent.
Yeah.
So that's a big deal.
(26:04):
So I guess, um, one of the things thatI was also curious about, because what
you're doing, I want to give you a lotof credit too, is being a couple, working
together, being together in that unit.
I'm sure an an unbelievableamount of time.
What advice would you give to people whoare trying to create something like that?
(26:25):
Because obviously we knowmarriage is difficult, you know,
it's just, just the way it is.
Marriage is hard.
Working together, marriage is easy.
Working together is hard, right?
Well, no, I think it, but expand on that.
Yeah.
What it boils down to is really doyou want your significant other,
building someone else's dream becausethey're gonna work for somebody.
(26:46):
You know, they're gonna work on somebody.
It doesn't matter, you know, they're,if they're a school teacher, they're
working on somebody else's kid.
You know what I mean?
If they're, you know, if they're workingin, in it, or you know, a doctor, they're
working on somebody else's health.
And so why can you not take thatsame skill and bring it to the house?
Keep it in house?
And so once you make thatdetermination, we're like,
(27:09):
Hey, we want to help build our.
Dreams and help our, you know, andso like w you know, a lot of times
people, um, make money to pay a totalstranger to watch their kid so that your
wife or your husband can help anothertotal stranger make money to have
another total stranger watch their kid.
That's really like, what happens?
(27:30):
And so it, you don't haveto subscribe to that, right?
Mm-hmm.
Like you can completely.
You know, it's adopt a new religion,let's say, of how the household income
and how the house should be derived.
And this is something that herand I intentionally designed.
You know, fortunately I'm older.
(27:51):
I'm 47.
She's 37.
Mm-hmm.
So I was already set in a lotof different ways financially.
I was semi-retired and then I fullyretired when I exited my company.
And then I've sold many companiessince then, and I was in a fortunate
position to have her focus on being, um,a full-time mom and a full-time wife.
(28:11):
However, I. She was not having that.
She wanted to be more thanjust a mom, as she called it.
She wanted to really kind of, uh, flex herartistic and, and, and, and entertainment
skills by co-producing and co-directingand, and doing things together.
And then of course, being a supermom,she was the health advocate.
(28:32):
We joke around, you know, we work with theMaha, you know, we produce the Maha Ball.
Bobby Kennedy is in Biohack yourself,del Bigtree, the CEO of Maha's in Shield.
We joke around, we're saying Therezawas Maha, make Anthony healthy again.
You know, was was when I was fat, youknow, years before that word was invented.
She was all about that.
And uh, so, you know, she was alreadyworking on me and then I came in and
(28:56):
said, why the hell am I coaching all ofthese other strangers to be successful?
Why can't I just do the same typeof data transferring into my wife?
So we got involved more intimately inbusiness affairs, real estate affairs.
Entertainment affairs and the,obviously the affairs of our kids.
We made them superstars, actors, and,and models and, and then we involved
(29:17):
them, them in our documentaries.
But obviously it's not easy, right?
So when we first were togetherfor a long time, we weren't really
working together, but we were still.
Doing projects, which with each other,which was, you know, projects of our
kids or projects for, you know, our,our life, uh, and, and stuff like that.
(29:38):
So we would actually have, uh, goal lists,like we would say the, the goals for this
next year is this, this, this, this, this.
Even they were non-working, right?
For the next five years, for thenext 10 years, for the next 20 years.
So we always aligned ourselves.
Our goals, regardless if we wereworking with each other or not.
Now it's even better because we'vepracticed that for so many years that
(30:00):
it's just no problem to sit down in onehour and write down all of our business
goals, all of our division goals andall of our management goals, right?
Our employee goals and stuff like that.
So it's, it's a languagethat we've learned to speak.
Um.
During non intense cooperation, I wouldsay, right when it's not that intense,
when you're not working with each other.
(30:21):
We were already great speaking thatsame language, language with each other,
that we must integrate each other intoeach other's lives in every single way.
And so, like he said, um, why would he.
Want me to go and buildsomebody else's empire, right?
Because I was already getting antsy.
I was like, yeah, I wannaget out, I wanna work.
Mm-hmm.
And then, uh, on the other side,like why would I want him to share
(30:45):
his wins and his, you know, uh, worksuccess with teams of other people,
let's say that team could be us.
So there's a lot of that.
Like we, we love eachother's companies and.
The way we make it work, I wouldsay is we both have humility,
massive amount of humility.
We both have massive amount ofintelligence and, and I would say
(31:08):
certain level of ego, but whenit comes to humility, we would
both say, yep, sorry that was me.
You know, not gonna happen again.
Let's say that was a mistake, right?
We would understand and weare real with each other.
You know, we're, we don'targue for the sake of arguing.
Let's say there's work things that are.
You know, hard this week or you know,something is going on, or like, you
(31:31):
know, things happen in business.
We have the humility to alwaysforgive each other, to always
take on the responsibility andsay, okay, so what do we do next?
We're always living in thefuture, planning in the future.
So I think that helps a lot.
Yeah.
With everything that we have going on, Iwould suggest that, and for the couples
that have their careers and they have towork with with others, that's perfect.
(31:54):
But.
Bring some projects in house.
I think also that's what I would say.
And, and, you know, on thistopic, I think it's important
that you need to read the room.
What do I mean by that?
A two leader will not attract, um,a five worker or a five partner.
What do I mean by that?
Like, you know, it's likeyou said, sometimes you'll
(32:16):
outgrow your coach, right?
The, the Planet Fitness guy is not gonnabring you to a Mr. Olympia stage, right?
So.
Same thing, like, you know, who, who'sleading the charge in the business?
How much business experience do you have?
Because there could be argumentsbecause of incompetence.
You know, like, why didyou make this decision?
I don't know.
You told me like, you know, likemeanwhile you don't know the first
(32:39):
thing about opening up a pizzeriaand now you're trying to, you know,
you don't know how to cook pizza.
Like all you did was order one and like,Hey, it's a great, so sometimes the, the,
the, the business surroundings are doomed.
Because you don't have a coach in that.
Right, right, right.
No, that makes tons of sense.
And again, like you, Iguess to end the call.
(33:00):
'cause I promise you I'll give you like 30or 40 minutes and we're right on that time
Again, it's, it's been a wonderful time.
It's been going so quick and itjust, it's a demonstration of
how good of a guest you both are.
Thank you.
Um, what's your next steps?
What, what can we be looking out for?
For, well, first of all, we, wehave a magazine that we launched.
It was, it's called Biohack Yourself.
It's, uh, based on the documentary BiohackYourself, that's streaming on Amazon in
(33:25):
multiple different streaming platforms.
But what's happening now is thatthis documentary series, five of
them, and then we have a new onecoming out called Shield, which
is a female based documentary, shehealed, have literally positioned.
Um, the audience to be ableto win at life to basically
make themselves healthy again.
(33:46):
You know, Maha is make America healthyagain, but Make America healthy again.
Starts with you.
Yeah.
And so what the intentionality was,Theresa was like, look, since we're
gonna heal ourselves and believe me.
Just because I lost weightdoesn't mean I was healthy.
Just because she became a two-time bikinipro and was able to compete and get,
she actually, her hormones were thrownoutta whack from competing Naturally.
(34:08):
Naturally.
Yeah.
Yeah.
Um, you know, my situation was I neededto optimize my brain and heal some of
my inside organs that I damaged from allthe alcohol and the unhealthy eating and
the, you know, all the packaged food.
I didn't clean that up.
All I did was lose weight.
I didn't do anything necessarily healthy.
And so, and then our daughter had a lymph.
Note on her neck, that wasthe size of a golf ball.
(34:29):
Our son had mold toxicitythat was misdiagnosed.
My wife had a diastasis recti whereher abs were like popping out.
So we had issues.
Mm-hmm.
And even us with theexperience, we, we were lost.
We were like, who do we talk to?
What's going on?
My wife was, is the biggest healthadvocate in health detective.
(34:50):
And even with my contacts,connections, resources and fame.
We were still helpless.
Imagine people that don't have the timeor the resources or the name power.
So we said we need to be informed.
We need to fix our problems, first of all.
But my wife is always generous and islike, we need to help other people.
I. You know, the same way we helppeople lose weight, the same way we
(35:13):
help couples become fit together.
Let's help co couples biohack themselves.
And she titled it Biohack Yourself.
And so when we interviewed 114people, literally in less than a
year, we put it together 19 months.
For 19 months, we startedmarketing and advertising it on our
Biohack Yourself media Instagram.
(35:35):
Mm-hmm.
Now it's like how many visitors?
13 million.
13 million a month.
A month coming to the social media.
Wow.
That's amazing.
So it's been insane.
The reception Now we have a magazinethat's in 5,000, Barnes and Noble.
Uh, all 24 hour, all the gyms.
It's like crazy like that.
Yeah.
Biohack yourself.
(35:56):
Okay.
I think I, yeah, I sawthat on the one sheet.
Yes, I checked it out.
Yeah.
14 million.
You know why?
Because again, we're providingsomething you can't find somewhere else.
Mm-hmm.
We're doing the vetting.
We're out there.
We've got octopus arms, like every,every peer review faculty group
(36:16):
member that we have is vettingdoctors vetting products, ve vetting.
New practitioners and bringingthem to us, Hey, this one is real.
Let them publish theirwork in your magazine.
This one is real.
They just came up with a new,you know, antioxidant, whatever.
It's great.
Allow them to advertise with you.
So we are peer reviewed and we're doingan amazing job gathering the best of
(36:38):
the best so the audience doesn't haveto waste time and go try wrong things.
We got journalists.
Stuff now that work for us, writing andreports, uh, and doing video news stories,
visiting at conferences and events,interviewing people like Jordan Peterson.
Uh, all these famous peopleare now coming to us, uh, to be
on the cover of our magazine.
(36:58):
Gary Breca is gonna be on the nextedition, dropping July 20, dropping.
You know, after that is, is other big,big names that we're announcing that
are like, Hey, you guys are the Lollybrand group from Biohack yourself.
I want in whatever you guys are doing.
Everybody's looking every, so we're justhappy to be able to serve the community
the way the community has served us.
(37:20):
No, that's awesome.
I did see all the prominent speakersand influencers, all people, I, I
actually follow myself, so I guessto end the call, like, okay, how,
how do I get down with you guys?
When have to cover what do I need to do?
Yeah.
How do I get under cover?
You gotta take a number, man.
This, that list is like, I'm telling youthe kind of people that are calling us,
(37:43):
we're like, you wanna be on our cover?
Like, what's crazy?
The big names, it's thehottest thing right now.
Biohacking.
I mean, the Kardashians aretalking about it finally.
It's out and, but finally it's, it'sclear that it's not just for the athletes.
Yeah.
Celebs.
Everybody's for the high elite, it's.
It's affordable.
Like there's incredible companiesthat are making it affordable.
(38:04):
There is portable zipp, infrared saunasthat you can buy for less than in $900.
Mm-hmm.
From the, for example,you could detox yourself.
So there's so many things we'vediscovered in our documentaries.
They're featured, they're, they'replaying on Amazon Prime, but then
we continue to work on the magazinethat's all, all over retail stores.
Publix, Kroger, major.
(38:26):
Um, Barnes and Noble,everywhere and in Canada.
And we call this, this is thefirst biohacking product because it
actually has no blue light and no EMF.
You can literally unplug yourselfand there's a huge tech free
movement that's happening.
So people are preferring to just sitdown with the good old magazine and
actually read valuable advice andpublications and talk, like understand
(38:51):
new products and how they work.
So that's what's next for us.
Next is, you know, bringing,continuing to bring.
Biohacking to the masses, to theaverage person because the average
person is who's suffering the mostand we need to end, end that the
administration is doing their part.
Mm-hmm.
But you know, if we justfollow them and we just look
(39:11):
lost, that's gonna take years.
For, for the averageperson to get healthy.
So we need to also take chargeof our health and, and go
biohack ourselves As we say.
We say, go biohack yourself.
No.
Amen.
Listen, they say COVID was bad,but COVID actually brought the
light and attention to the health.
Right.
And then now I. I saw the trajectoryfor like this biohacking thing,
(39:32):
just source ever since 2020.
Yeah.
And like you said, people are lookingfor, uh, cheaper alternate ways of
doing it and just like the newesttrends and there's a lot of good
stuff out there, so I'm glad that youguys are at the forefront of that.
So tell us how to get in touch with youor your website, social media handles.
Yeah, it's, it's biohackyourself.com and the Instagram is.
(39:56):
Biohack Yourself.
Media.
That's the Instagram.
And so that mean theBiohack Yourself magazine?
That's Yeah.
The Biohack Yourself magazine.
You wanna just forsubscription, you can subscribe.
Get it.
You subscribe.
Yeah.
It's $24 for the whole year.
The whole year.
Oh wow.
And you get it at your doorsteps.
We make it, we, we makethat also affordable.
You join the newsletter, wegive you the latest and greatest
(40:18):
information in our newsletter.
All, there's a lot of free stuff, freecontent, free introductions, like really.
What we wanted to do is just giveyou a platform to make introductions.
Imagine some, your best friend knowseverybody and can introduce you to them.
That's what biohack yourself.com is.
It's like, like you said, your world'sgreatest, most favorite longevity people.
(40:41):
No bs.
The real people are on the platformwriting at, on the platform.
We introduce you to their podcast.
We intro, we don't have a podcast.
We don't want a podcast.
All we wanna do is tell you about thegreat podcasts that are out there.
We don't have a product.
We don't want a product.
All we wanna do is tell you about theproducts that we're using or the great
people that we're representing have made.
(41:02):
Right.
We meet the founders, so we knowit's not like a big, big company
with, you know, people in lab coats.
Yeah.
And that's what we showin our documentaries also.
We sit down with these founders whohad massive paint to purpose stories
and, and they built something, theyburnt something amazing out of it.
Right?
So that's another, we'll tellyou where the events are.
We don't have events.
We've, we cover events as anews organization, so we're
(41:25):
everywhere we need to be.
And so we kind of are like yourseeing eye dog, your tour guide.
Yeah.
You want a biohack, youwanna live long and healthy.
Come to Biohack yourself andalso for the companies too.
You're a new company trying tomake a splash in the biohacking
community, in the eyeballs.
We are the best avenue to come to.
'cause we have omnimed approach.
(41:45):
We introduced new companies thathave, like this dude that we, we
just took on as a, as a big, bigproduct is a cold plunge device.
You put it next to your bathtub.
Like you don't even needto have a big contraption.
It's a little device, like it lookslike a portable air conditioning unit.
It has a little sleevethat goes in your tub.
It makes it cold.
Plunge makes it cold plunge.
(42:06):
I think I saw that.
I think I saw.
He's a big advertiser.
He was with us at our premier,in fact, on Saturday, right?
Yeah.
And uh, it's called the Home Plunge.
And like that's a company that is afounder led, he's a dad, he's a husband,
he has kids and he's an inventor.
(42:27):
This dude here, if you read his story,it's like an incredible story of how he
created it and, and, and, and everything.
And so real stories.
Yeah.
Like we're so proud of meeting thesepeople and introducing him to our
audience and our audience benefitingfrom learning about his product.
It's right there.
This one, it's a whole, a little device.
It's a sexy looking thing.
Yes.
(42:48):
I saw that.
Just put it on there and like,you know, it's like, wow.
You know what I mean?
So now you can live in a condo, you canlive in an apartment, and you don't have
to still bio hack, you can still biohack.
You don't need a. Home.
That's, that's awesome.
Listen, you guys have been fantastic.
Keep up the great work.
I just love the energy thatyou're just demonstrating.
It just shows how passionate you areabout this, and I, I want to thank
(43:11):
you again for being on the show.
Really appreciate it.
Thank you.
Appreciate, thanks for having us.
All right.
All right.
Have a great night.
You too.
You too.
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