EP318: Become a Practitioner and Business Leader Your Clients Need

In this episode of Health Coach Conversations, Cathy Sykora sits down with Joanna Sapir, a business strategist for holistic practitioners, to explore how health coaches and wellness professionals can step into leadership and create thriving practices. Joanna shares insights into common pitfalls like the "freelancer trap" and highlights the skills that every practitioner needs to truly serve their clients and build a sustainable business. Together, Cathy and Joanna dive into the realities of running a wellness practice, emphasizing the importance of sales as a form of service and leadership. They also discuss how to align your services with client needs while staying within your scope of practice. This episode is a must-listen for new and seasoned health coaches who want to transform their practice into a mission-driven business.

In this episode, you'll discover:

• Why business and sales skills are essential for wellness practitioners
• The "freelancer trap" and how to avoid giving up your authority in client relationships
• How to approach sales as a service-oriented, client-focused process
• Why many health practitioners struggle to identify and communicate the value they provide
• How to stay within scope while guiding clients toward the outcomes they seek
• The importance of a solid consultation process in building a sustainable business
• Joanna’s free guide to streamline your business with three powerful systems

Memorable Quotes:

• "Sales is just a form of helping people."
• "You're the leader of your business—and people want your leadership."
• "If one person does it, everybody can do it. It's not a gift or talent—it’s learnable."

Bio:
Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow. She has been a teacher and trainer for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world. Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Learn more at joannasapir.com.

Mentioned in This Episode:

• Joanna Sapir’s Website: https://joannasapir.com/

• Free Guide – 3 Powerful Systems: https://joannasapir.com/healthcoachconvo

Links to Resources:

• Health Coach Group Website: thehealthcoachgroup.com

• Special Offer: Use code HCC50 to save $50 on the Health Coach Group website

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