EP329: Double Your Reach, Double Your Impact: The JV Blueprint for Health Practitioners & Coaches

In this solo episode, Cathy Sykora shares the ultimate blueprint for leveraging joint ventures (JVs) to accelerate business growth for health coaches and practitioners. Drawing from over 40 years of experience, Cathy outlines the strategies, structures, and real-world success stories that demonstrate the power of collaboration. From identifying the right partners to structuring and marketing your JV, she offers practical advice and proven tactics that will help you scale your business, expand your audience, and increase your revenue streams. Whether you're just starting out or looking to enhance your current efforts, this episode is packed with actionable insights to help you create impactful partnerships.

In this episode, you'll discover:

• Why joint ventures are the fastest way to grow your health business
• How to find the right partners with aligned values and audiences
• Creative JV structures including webinars, affiliate marketing, and program bundles
• Legal essentials like written agreements, payment terms, and client ownership
• Case studies showing real results from health coach collaborations
• Tips for marketing together through shared channels and co-branded content
• How to maintain JV relationships for long-term success

Memorable Quotes:

• "One plus one equals three when the right partnership multiplies opportunities."
• "If you don’t take this and move forward with it, nothing will happen."
• "The goal isn’t to win—it’s to set clear, fair expectations."

Bio:
Cathy Sykora is the founder of the Health Coach Group and has over 40 years of business experience, including extensive work in public health, education, and communication. Her mission is to empower health coaches and practitioners to create thriving practices that transform lives. Through ready-to-brand programs, websites, and business tools, Cathy has supported thousands of coaches in building successful businesses.

Mentioned in This Episode:

• Health Coach Group Facebook Group
• Lisa Fraley - Legal Templates
• SiteGround - Website Hosting
• Practice Better
• Fullscript
• Healthy
• DreamCloud Mattresses
• Vitamix
• Gabby Bernstein
• Kris Carr

Links to Resources:

• Health Coach Group Website: thehealthcoachgroup.com
• Special Offer: Use code HCC50 to save $50 on the Health Coach Group website
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